Job Details

Position Summary:

This person will be responsible for driving the overall social media & content strategy across all organic social media channels, including overseeing the monthly content calendar, 360 social support plans for product launches/activations, along with identifying and implementing brand aligned social trends. This role will work cross-functionally with all creative & marketing teams, and report directly to the Senior Manager of Social Media. Our ideal candidate is a team player with excellent communication, writing and analytical skills (you love the data!), while able to effectively multi-task and achieve deadlines in a fast-paced environment. A true content creator at heart you have stellar copywriting skills, a knack for engaging storytelling, and a talent for producing stunning visual content in a variety of formats from graphics, GIFs, Instagram stories, Reels, TikTok videos, Pinterest guides, YouTube Shorts, etc.

Essential Job Duties and Responsibilities: (Additional duties may be assigned)

• Concept and execute short & long-term social media strategies (activation plans)
• Oversee the development of the social calendar across all organic social channels including support for new launches, campaigns, events, & promotions
• Lead daily and weekly organic social media strategies to best acquire new followers, enhance best practices and meet brand social media KPIs benchmarks / goals. You stay close to the data and pivot quickly when needed
• Ideate, write, and edit copy for all social channels (IG, FB, Pinterest, YT, TW & TikTok) working closely with the creative team and ensuring it’s written to the correct audience persona / channel
• Partner closely with the creative team for best-in-class assets. Review & approve produced social content (TikTok, IG stories, Reels, etc.) must be able to provide timely clear feedback & edits
• Focus on driving forward the growth of our newly launched TikTok while working to implement TikTok Shops, spark ads, etc
• Create and deploy an evolved community management strategy in collaboration with our customer service team
• Monthly concepting of social media content, content creators & storytelling series to support company growth
• Regularly identify emerging social trends, new social features & strategize opportunities for the brand to actively engage
• Partner with our Influencer team to repurpose any and all content, as it fits into monthly content calendar
• Create / edit images, GIFs, and videos if needed. Mostly working from pre-existing brand templates through tools such as Canva and Packsia

Knowledge, Skills, and Abilities:

• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines across multiple projects and campaigns
• Strong problem-solving skills
• Excellent verbal communication & writing skills
• Works well under pressure & has a flexible & positive attitude
• Attention to detail & ability to multitask
• Strong project management skills
• Creative thinker who can take conceptual idea and execute on it, flawlessly
• Up to date on cultural trends and events
• Technical proficiency: Office 365, Sprout Social, Social Commerce (Curalate), Planoly, Later, Later Influence (Mavrck), Google Analytics, Excel, Monday, Brand Folder
• Ability to be flexible social media happens in real time and is 24/7. Need to be able to work some weekends and evenings if necessary

Education and Experience:

• Bachelor’s degree
• Minimum of 5-7 years’ relevant experience in marketing & social media at a retail/ecommerce company or agency
• Strategic, results oriented marketer with a proven track record in social media campaign execution, strategy, management, and reporting
• TikTok expertise. You are well versed in all things TikTok
• In-depth understanding of social media platforms (specifically TikTok, Instagram, Facebook) from both a paid & organic perspective, including their respective strengths, nuances, success metrics, and relevant demographics
• Understanding of the individual voice, audience, and configuration of each social media platform in order to optimize our engagement with different communities
• Knowledge of each social media channel’s algorithms and ability to track keyword and hashtag performance
• Skilled at organizing, planning, and executing simultaneous projects and activities
• Excellent knowledge in the social media landscape - tools and trends, including how brands are converting users through social channels
• Data driven and highly analytical in order to build traffic and grow our community
• A decor and lifestyle champion, who understands the luxury retail space!

Location: Remote