Social Media Analyst jobs in Dallas, TX

Overview

Salem Media Group, is seeking a skilled communicator to fill an immediate opening for a Social Media, Marketing and Publicity Associate.  Our ideal candidate is detail-oriented, creative, and articulate with experience in social media, marketing and/or publicity, and knowledgeable about conservative media.

The Social Media, Marketing and Publicity Associate responsibilities will include social media, marketing and publicity.  This position is our go-to person to assist with social media efforts on sites such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Rumble, and Tiktok; this will include responding to customer service issues, finding and creating images to be published on our various social media, and measuring the results of campaigns.  In addition to overseeing social media campaigns, you will work on paid marketing initiatives, including cost per click advertising, social media marketing, building an email list and other marketing tactics to grow Salem’s broadcast assets (podcasts, national talkers and influencer networks) .  While working closely with internal teams to ensure Salem is maximizing business opportunities, it will be important to research and implement the latest industry trends in marketing.   You will also play a key role in planning and executing publicity campaigns for these properties in broadcast, print and electronic media. 

Responsibilities

The primary duties and responsibilities will include, but are not limited to the following:

Social Media:

• Promote brand awareness through social media platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Rumble, and TikTok
• Optimize results based on best practices and industry standards

Marketing:

• Paid Marketing: Manage paid marketing strategies and subscriber growth through paid search, display and social media marketing campaigns including Google, Bing, Facebook, and other marketing platforms. Test and analyze different creatives, wording, and strategies and making decisions related to effectiveness to optimize marketing strategies.
• Track and report SEO efforts
• Overseeing the production, scheduling, and consistent delivery of daily newsletter publications in a way that optimizes delivery and engagement and adheres to email best practices
• Monitor performance and any issues or concerns related to email/IP sending reputations and troubleshoot, working with partner vendors, as necessary 

Publicity:

• Developing publicity strategy in collaboration with colleagues and key news contributors
• Publicity outreach to relevant media contact and publications, including research and curation of media/journalist contact list
• Drafting pitches and press releases
• Overseeing media follow up for publicity campaigns

Qualifications

• Bachelor’s degree in business, marketing, public relations, journalism, or related area of study or equivalent years of related work experience
• 3 years of digital marketing, social media, email marketing, or related experience
• Possess knowledge and understanding of major media players in conservative space
• Working knowledge of email marketing engagement strategies and email service providers
• Have excellent written and verbal communication skills
• Good computer and web analytics skills including MS Office, social media, Google Suite including Analytics, and Adobe Creative Suite
• Have a knack for creating powerful and attention-grabbing news hooks
• Have good attention to detail and commitment to accuracy
• Be able to work in a fast-paced environment and willing to work according to the news cycle
• Be a pro-active self-starter who is also comfortable in a team setting
• Have well-developed interpersonal skills
• Be a confident yet humble team player who is comfortable receiving and following directing from senior team members
• Be able to manage details, strategies, and timelines of multiple projects to which he/she is assigned
• Affinity for conservative politics

Benefits

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• Matching 401k retirement plan
• Paid holidays and vacation time

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.