Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
The Social Media Analyst will be an essential member of a thriving Paid Social team working in an exciting, dynamic, and data-forward environment. This person will support the team in paid social media data analysis which involves: aggregation of paid media data across various reporting and social platforms as well as organizing the data in a clean, accurate, and ready-to-use fashion in order to deliver data-led findings and actionable insights. This position requires strong attention to detail, data accuracy and the ability to resolve discrepancies with minimal oversight.
Responsibilities
Working knowledge of Paid Social Business Managers
Compensation Range: $46,500 - $64,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/14/2024.
All your information will be kept confidential according to EEO guidelines.
LI-Hybrid
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