Social Media Analyst jobs in Scranton, PA

Description

Settlers Hospitality Group, a collection of boutique restaurants, catering, and experience. Our commitment to excellent guest services is what drives us, and we are dedicated to hiring outstanding individuals who share our passion for ensuring our guests have an exceptional experience while staying with us. We are currently looking for a hardworking and motivated student to join our marketing team as an intern.

Practice applying your marketing skills with a successful hospitality group! This business has excelled in the Pocono hospitality region for 40 years. Join Settlers Hospitality Group’s team of hospitality professionals as they create and deliver high-quality restaurant and hotel experiences to hundreds of guests across multiple boutique hotels and restaurants. 

The Social Media Intern will work directly with our Marketing Team across multi-concept restaurants and hotels. They will be exposed to professional restaurants that include farm to table, small plate, contemporary casual, high-end catering, and pastry. The intern will gain an understanding of how to develop marketing strategies aligned to property vision, how to manage social media accounts, and how to partner across departments to ensure a superlative marketing and sales strategies. www.settlershospitality.com 

This opportunity is a traditional (semester-long), part-time internship. Housing is available to interns throughout their internship if needed.

Logistics:

• Summer 2024, start date can be flexible to accommodate college coursework
• 8-12 hours per week (can be more if candidate is interested)
• $15/hour
• This opportunity will be in-person/on-site

**Requirement before applying: Students are required to check with their college/university career development office to find out if any additional requirements need to be met for the internship, on the part of the student and/or the business host

Projects:

• Develop innovative marketing strategies and special projects in collaboration with Senior Director of Marketing and Social Media Associate
• Work with the Settler’s Marketing team to plan and execute marketing strategy to drive new customers
• Grow and nurture our social media pages
• Research for social media content
• Use back-end social platform tools as well as third-party platforms to publish social content
• Assist marketing team with writing post and community management copy
• Assist the strategy team with build social analytics reports
• Monitor community conversation for all properties and elevate engagement opportunities
• Participate in brainstorms and create innovative ideas for campaigns
• Analyze social media for clients/competitors and help provide insights and recommendations 

*Be sure to note in your cover letter why you think you would be a great fit for the Settlers Hospitality Team and for this internship.*

Requirements

Qualifications:

• Preferably pursuing a Bachelor’s Degree in Marketing/Media/Communications
• Well-versed in social media including Facebook, TikTok, Instagram, Pinterest, and blogging
• Organized, have a strong attention to detail, and be able to complete projects independently.
• Strong written skills for writing social media copy
• Passionate and proactive
• Experience with Adobe Suites programs like Lightroom and Photoshop
• Skilled at photography and videography, specifically know how to edit videos using Adobe Primer and/or CapCut
• Able to prioritize, multitask, and take initiative to solve problems and meet deadlines in a high-intensity setting
• Experience in hospitality is a plus but not required
• Strong teamwork skills
• Positive, professional, outgoing personality with a hands-on attitude
• Interest in boutique hospitality experiences
• Valid driver’s license and reliable transportation
• Able to work a flexible schedule, which may include working days, evenings, weekends, and holidays
• Strong familiarity with outlook and office suite including excel, work, PDF and proficient in internet and computer skills
• Excellent time-management skills and understands how to prioritize work based on client needs
•  Outstanding communication, interpersonal, & problem-solving skills, comfortable speaking in front of peers and senior colleagues