Social Media Analyst, Sr. jobs in Grand Rapids, MI

smartdept. is searching for a Social Media Analyst for a global health and wellness client located in the greater Grand Rapids area. This is a full-time, hybrid (2x/week in office), 4-month contract opportunity. Compensation for this position is expected to be $30/hour - $39/hour depending on experience level and fit. 

This role will support global content strategies, social strategies, content productions, go-to-market planning, performance reporting, channel management, and more across social and digital channels. You will use your content and social media expertise, creativity, and strategic thinking to shape go-to-market content and social campaigns across Instagram, Facebook YouTube, web, apps, and training channels. This role may also require the ability to direct agencies, internal creative support, and internal community management to produce high-performing content.

What You’ll Do: 

What You’ll Need: 

• Bachelor’s Degree in Public Relations, Marketing, Communications, Business, or a related field
• Experience leading content marketing social strategies across social and digital, including, campaign creation and strategy, content production, leadership of agency partners, knowledge of overseeing social media community management
• Demonstrated success in developing and executing content and social media strategies that drive engagement, increase brand visibility, and achieve business objectives.
• Knowledge of brand identity, voice, and messaging guidelines to ensure consistency and alignment with brand values across all content touchpoints.
• Experience with social and digital analytics including tracking, reporting, tagging, and understanding of content performance/usage and trends in various social media management platforms
• Ability to adapt to changing trends, algorithms, and consumer preferences in the digital landscape and continuously innovate content strategies and tactics accordingly.
• Skilled with Microsoft 365, especially Outlook, Teams, PowerPoint
• Strong project and time management for prioritization, meeting deadlines, and managing multiple projects simultaneously