Social Media Analyst, Sr. jobs in Hialeah, FL

The ideal candidate will have excellent writing, communication, and presentation skills. Proficiency in full Microsoft Office Suite and Adobe Design Suite. Candidates must be detail-oriented and have experience in marketing, advertising, or communications, and past experience as a marketing assistant or similar role, will possess knowledge of transitional and digital marketing, content marketing, and social media marketing. He/she will be comfortable with day-to-day marketing activities and long-term strategy, thriving with tight deadlines and changing needs.

·         Social Media & Digital:

o   Produce engaging and persuasive written content for various marketing materials, including social media posts, newsletters, website copy, email campaigns, advertisements, and product descriptions.

o   Manage and schedule social media posts across different platforms, including but not limited to Facebook, Pinterest, Instagram, and LinkedIn. Create and curate content that aligns with brand voice and messaging.

o   Develop and maintain content calendars that outline the posting schedule and themes. Ensure a consistent and cohesive brand presence on social media.

o   Develop visuals for campaigns, including web graphics, videos, and other visuals.

o   Develop innovative ideas for social media graphics and campaigns.

o   Monitor and respond to feedback from followers on social media platforms.

o   Knowledge of marketing automation tools to streamline workflows and improve campaign performance.

o   Conceptualize, script, and oversee the production of video content to effectively communicate the brand message.

o   Ability to effectively work with various digital marketing tools, including video editing software.

·         Marketing

o   In-depth understanding of the company’s current products and future concepts.

o   Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.

o   Development of marketing materials to include press releases, case studies, brochures, advertisements, videos, newsletters, email campaigns, banners, product highlights, and social media promotion.

o   Responsibility to keep track, organize and reorder Marketing sample inventory.

o   Assist in the planning and execution of events, trade shows, markets, customer visits  webinars, and product launches.

o   Update and prepare PowerPoint Presentations.

o   Work with the management team on new product development initiatives, including developing communications, product naming, brochure creation, web page additions, and more.

Skills and Requirements

·         Minimum 2 years of experience working in a high-volume, fast-paced marketing and communication department.

·         Good understanding of office management and marketing principles

·         Demonstrable ability to multi-task and adhere to deadlines

·         Knowledge of design tools such as Photoshop, InDesign, Illustrator, and other graphic design software.

·         Proficiency in MS Office Suite, particularly Microsoft Word, Excel (Muast be able to regularly and easily do formulas like VLookups, and pivot tables in Excel), and PowerPoint.

·         Knowledge of CRM software and DocuSign or similar electronic signature software is a plus

·         Familiarity with digital asset management and file formats

·         Creative problem-solving and a keen eye for detail

·         Excellent written and verbal communication skills

·         Passion for creative design and technology

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.