Social Media Analyst, Sr. jobs in Lowell, MA

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We're looking for an innovative, tech savvy Senior Media Manager to join Welch's Integrated Marketing & Communications team. You are responsible for leading the day-to-day media planning across brand and product initiatives, to drive a best-in-class consumer experience for paid and owned channels. You will lead our media agency to drive impactful, memorable, and growth-based plans.

Where You'll Work

This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives, and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Manage the development and execution of full funnel media marketing programs in partnership with brand leaders, and aligning with brand business objectives
• Lead and own the media agency relationship and planning process, including (but not limited to) briefings, plan development and execution, budget management, billing and measurement
• Leverage data and consumer insights to optimize plans and provide innovative solutions to reach our defined growth consumer
• Manage existing retailer media JBP relationships and identify and build additional key retail media partnerships in partnership with the sales team
• Provide ongoing strategic consultation and education to brand marketing team around new media and digital strategies
• Champion new and innovative approaches, fostering a culture of continuous learning

Who You Are:

• Media thought-leader with a passion for driving agile media solutions and using data to inform decisions
• Passionate about CPG and staying on top of industry and cultural trends with a keen understanding of shopper media and innovative media technologies
• Possess the ability to collaborate with content partners and brand managers. A cross-functional mindset is a must.
• A strong and clear communicator
• Self-motivated - you can quickly identify needs and lead projects.
• Someone who can be nimble and is open to change as we obsess the ever-changing consumer and media landscape.
• Has a knack for multi-tasking - possesses strong project management skills an attention to detail

What You'll Need:

• B.S. business related field
• 8-10 years in media planning/buying at an agency or client-side
• Expertise in building and executing omni-channel media campaigns from awareness to loyalty, including paid social (YouTube, Meta, Pinterest, TikTok, etc.), search, digital (including programmatic), OOH, Product Sampling, Streaming, Audio, Influencer and more.
• Experience in media measurement, KPI setting/tracking. Deep knowledge of analytic platforms, SEO/SEM and tagging/reporting
• Experience in agency management
• Understanding of Store, eCommerce and performance marketing, with experience working in D2C platforms

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
  • Health, Dental & Vision Insurance
  • Health Savings Accounts
  • Life and accident insurance
  • Employee Assistance Programs
  • Tuition reimbursement program
  • Additional benefits available through Perks at Work
• Paid parental (and adoption) leave - Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.