Social Media Analyst, Sr. jobs in Lynchburg, VA

About Us:

Family-owned and operated, Runk & Pratt Companies is a group of premier lifestyle service businesses including senior living, weddings and events, hotel and restaurants, golf clubs, charitable organizations and more. Our in-house media and marketing team has the opportunity to work across multiple industries creating fresh and authentic content for a constantly growing company.

Job Title: Social Media Specialist

This is an in-person, full -time role

Duties:
- Develop and implement social media strategies to increase brand awareness and drive engagement
- Create engaging and visually appealing content for social media platforms
- Manage and maintain social media accounts, including scheduling posts and responding to comments and messages
- Monitor social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing
- Conduct research on industry trends, competitors, and target audience to inform social media strategies
- Collaborate with cross-functional teams to ensure brand consistency across all digital platforms
- Utilize analytics tools to track and analyze the performance of social media campaigns

Requirements:
- Proven experience as a Social Media Specialist or similar role
- In-depth knowledge of various social media platforms, best practices, and emerging trends
- Proficient in video editing, photography, and graphic design software
- Strong understanding of digital marketing principles and strategies
- Excellent written and verbal communication skills
- Attention to detail and ability to multitask in a fast-paced environment
-Familiarity with web analytics tools (e.g., Google Analytics) is a plus
- Knowledge of SEO principles is a plus
- Ability to proofread content for accuracy and grammar

-Experience with Sprout Social or a similar social media management platform is a plus

Join our dynamic team as a Social Media Specialist and help us elevate our brand presence in the digital space. As an integral part of our marketing team, you will have the opportunity to showcase your creativity, technical skills, and strategic thinking. We offer competitive compensation packages, professional development opportunities, and a collaborative work environment.

To apply for this position, please submit your resume along with a portfolio showcasing your previous social media work.

Job Type: Full-time

Pay: From $42,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Social media management: 3 years (Preferred)

Ability to Relocate:

• Forest, VA 24551: Relocate before starting work (Required)

Work Location: In person