Social Media Analyst, Sr. jobs in New Britain, CT

Autumn Lake Healthcare is seeking a full-time social media manager to be responsible for curating, creating, editing, monitoring, and posting engaging content across a variety of social media platforms. You will be able to exercise creativity, artistic flair, and storytelling abilities all while acting in a supportive role for our local healthcare content. You will work closely with our Digital Marketing Manager to continue our online voice and brand. This role can be remote, but in-person is preferred.

Location: Hybrid! Base out of our New Jersey, Maryland or Connecticut offices!

Responsibilities:

• Source through content chats and curate content pieces for various social media channels.

• Enhance existing photos by adding logos, text, and graphics for public posting.

• Develop creative captions and standout text to accompany visual assets.

• Schedule and publish posts with well-crafted captions and hashtags.

• Extend our reach by connecting with diverse audiences and communities.

• Ensure all sourced pictures meet quality standards and align with brand guidelines.

• Engage with local businesses and community partners to identify collaboration.

• Assist in the development and creation of content calendars across social channels.

• Monitor and analyze internal content submissions and content growth.

• Suggest areas for improvement to optimize content strategy.

• Initiate Facility Level campaigns and initiatives to drive engagement and awareness.

• Be an Autumn Lake Ambassador across social media channels.

• Fill in where and when necessary to accomplish team objectives.

Required Qualifications:

• 3 years of experience in marketing, media, design, journalism, or related field.

• 2 years of experience in social media and content creation.

• Proficiency in Google and Microsoft Office Suite.

• Experience with Instagram, LinkedIn, Facebook, TikTok, and other mainstream platforms.

• Ability to keep up with and understand social media trends.

• Strong copywriting skills with a keen eye for grammar.

• Editorial and storytelling skills.

• Organized and detail oriented.

• Team Player with excellent communication skills.

• Willingness to adapt and learn new skills as needed.

• Experience juggling multiple projects simultaneously.

• Confidence to work independently and within a team environment

Bonus Qualifications:

• Experience with Agora Pulse or a related social media software.

• Experience in the healthcare industry.

• Expertise in social media campaigns with digital marketing chops.

• Experience in Canva or other design software.

• Experience with video editing.

• Expertise in narrative and high-end storytelling.

Compensation:

• Salary range is $60,000-$75,000 with growth potential in the company. Compensation is competitive and based upon prior experience.

HP