Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Role Overview: We’re seeking an analytical, detail-oriented and creative Paid Social Media Marketing Analyst to support our performance marketing company’s paid social initiatives. If you’re data-savvy and analytical, have a deep understanding of social media platforms (Facebook/Meta, Instagram), and have a proven track record driving impactful results from paid social media advertising, TRANZACT is the place for you! HYBRID ROLE - IN OFFICE TUESDAYS/THURSDAYS.
Responsibilities:
1. Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment
2. Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and revenue growth
3. Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, tracking and owning key performance metrics, reporting out to various stakeholders
4. Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives
5. Learn and try something new every day, and have fun doing it!
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0 Social Media Analyst, Sr. jobs found in Raleigh, NC area