Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Overview: We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engage with our target audience. This is an exciting opportunity to make a significant impact on our company's online presence and drive growth through effective social media marketing. Duties: - Develop and execute social media strategies to increase brand awareness, drive website traffic, and generate leads - Create engaging and relevant content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube - Manage social media accounts and monitor daily activities, including posting, responding to comments/messages, and engaging with followers - Utilize social listening tools to monitor brand mentions, industry trends, and competitor activities - Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels - Stay up-to-date with the latest trends and best practices in social media marketing - Conduct research on target audience preferences and interests to inform content creation - Optimize social media profiles for search engines (SEO) to increase visibility - Monitor and analyze key metrics to measure the success of social media campaigns - Plan and execute paid advertising campaigns on social media platforms Qualifications: - Bachelor's degree in Marketing, Communications, or a related field - Proven work experience as a Social Media Manager or similar role - Proficient in using Adobe Creative Suite for content creation - Strong knowledge of social media platforms and their respective best practices - Experience using social media management tools such as Hootsuite or Buffer - Familiarity with social listening tools to monitor brand mentions and industry trends - Excellent written and verbal communication skills - Strong analytical skills to track campaign performance and make data-driven decisions - Ability to work independently and manage multiple projects simultaneously We offer competitive compensation packages based on experience. If you are passionate about social media marketing and have a proven track record of driving engagement and growth, we would love to hear from you. Please submit your resume and portfolio showcasing your previous work in social media management.
Job Type: Part-time
Pay: $16.24 - $17.31 per hour
Expected hours: 1 – 20 per week
Schedule:
Ability to Relocate:
Work Location: In person
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