Social Media Communications Specialist jobs in Atlanta, GA

Job Purpose:

DDM Group has an immediate opening for a Social Media Specialist to help create growth-focused social media strategies for our three digital properties AtlantaBlackStar.com, Finurah.com and TheShadowLeague.com.

The Social Media Specialist will build out a specialized, higly-qualified team to play a key role in DDM’s efforts to drive long-term audience growth, audience engagement, content outreach and build brand awareness. The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram, YouTube, Facebook, TikTok, and other existing and emerging platforms to achieve performance metrics.

The ideal candidate must have the ability to balance multiple priorities while having a proactive mindset toward accelerating DDM’s audience growth and brand awareness.

Candidate’s daily decisions should be guided by a strong understanding of our audience and its demands that are gained through careful attention to available metrics and analytics.

Job Specific Duties and Responsibilities:

• Create visually captivating, thumb-stopping campaigns and copy
• Identify emerging distribution platforms: Test, track and analyze data to spot opportunities and refine strategies accordingly
• Collaborate with editorial and video team to share data-based insights on which types of content drive the highest traffic to the sites
• Collaborate with team of social media reporters to oversee posting across all content distribution platforms, in addition to crafting engaging, accurate and grammatically correct copy
• Execute cross platform content strategies that rapidly grow our following, brand awareness, and monetization opportunities
• Maintains awareness of competitors’ strategies and practices, informs DDM of where we are behind and/or ahead
• Develop and maintain social posting schedule across the entire digital group
• Manage social spending budget, implement campaigns to align with and meet the team's KPIs
• Work closely with agency, sales and brand digital team to execute social expectations on sponsorship, direct and programmatic deals
• Collaborate with key stakeholders on email subscriber acquisition programs (paid and organic) to drive growth and engagement of newsletters
• Support digital teams by creating unique and compelling campaigns for content offerings
• Track progress in daily and weekly reports across various metrics to ensure engagement goals are met