Social Media Communications Specialist jobs in Galveston, TX

Minimum Qualifications:

·         Bachelor's degree in communications, public relations, or a related field

·         Minimum of five years of professional experience working in crisis communications or publications, effectively managing and mitigating situations that may threaten the reputation of an organization

·         Proven experience in managing communications during critical situations, preferably within a health care or the academic setting.

Job Summary:

The Senior Media Communications Strategist will play a pivotal role in effectively managing and mitigating situations that may threaten the reputation of the organization, particularly as it relates to interactions with the news media and external audiences. Expertise in strategic communications and the ability to navigate sensitive issues will be instrumental to maintaining the reputation and public image of UTMB and developing relationships with a variety of stakeholders, including C-suite executives at the university, officials within the University of Texas System and leadership in UTMB’s patient care, research, and education mission areas.

Job Duties:

·        Develop and implement comprehensive communication strategies to address critical situations, including adverse events, reputation management, and other sensitive incidents.

·        Serve as a trusted advisor to senior leadership, providing strategic guidance and counsel during critical situations and the ability to work closely with UTMB's legal advisors to address sensitive public information requests and related issues. 

·        Collaborate closely with cross-functional teams, including patient care personnel, legal, public relations, and marketing departments, to ensure a cohesive and consistent communication approach.

·        Prepare accurate and timely communication materials, including press releases, statements, talking points, FAQs and other proactive messaging to effectively respond to critical situations.

·        Monitor media coverage and social media channels to identify emerging issues and proactively address any potential reputational risks.

·        Act as a spokesperson for the institution, representing the organization in media interviews and public appearances during critical situations, when appropriate.

·        Establish and maintain strong relationships with key stakeholders, including media contacts, community leaders, and patient advocacy groups.

·        Conduct thorough research and analysis to understand the impact of critical situations on UTMB's reputation, identifying opportunities for improvement and growth.

·        Coordinate media crisis simulation exercises to enhance organizational preparedness and response capabilities.

·        Stay updated on industry trends and best practices in crisis communication management, adapting strategies as needed to ensure the university remains at the forefront of effective communication during critical situations.

·        When not managing a crisis event or developing communication materials related to the overall strategic messaging of the institution, assist with other writing responsibilities of the department of Strategic Communications and Branding.

·        Participate in the "on-call" schedule for all media/communications personnel at UTMB

Preferred Qualifications:

·        Strong understanding of the health care industry

·        Ability to work well in a high-pressure environment that involves numerous deadlines and requests for comment from the news media

Salary Range:

Actual salary commensurate with experience.

Work Schedule:

Monday through Friday, 8am to 5pm and as needed on occasion.