Social Media Communications Specialist jobs in Hialeah, FL

Overview:

As a Social Media Manager for Thrift Vintage Fashion, you will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility, engage our audience, and drive conversions. You will work closely with various teams to ensure our content aligns with our brand identity and resonates with our target market.

Responsibilities:

Strategy Development:

• Develop and execute social media strategies that align with company objectives and target audience preferences.
• Regularly assess market trends and competitor activities to identify opportunities for growth and differentiation.

Content Creation and Delivery:

• Deliver weekly content deliverables, including but not limited to posts, stories, reels, and other engaging formats.
• Collaborate with the creative team to develop a comprehensive brand deck that guides content creation and maintains brand consistency.
• Transform organic social media content into compelling paid ad campaigns, ensuring alignment with PPC manager's strategies.

Content Optimization:

• Implement a weekly rotation of evergreen content into ads to maximize campaign effectiveness.
• Edit and refine content for ad campaigns, ensuring it remains potent, on-brand, and drives unique selling propositions.

Trend Monitoring and Adaptation:

• Stay updated on industry trends, memes, and cultural moments to capitalize on opportunities for brand alignment.
• Integrate relevant trends into the content strategy to enhance brand relevance and engagement.

Production and Scheduling:

• Coordinate with internal teams to schedule content production and posting according to an established schedule.
• Plan ahead and delegate tasks to ensure consistent content delivery and adherence to deadlines.

Performance Analysis and Optimization:

• Monitor and report key performance indicators (KPIs) to evaluate content success and identify areas for improvement.
• Make data-driven optimizations for future content strategies based on insights gathered from performance analysis.

Requirements:

• In-depth knowledge and understanding of the secondhand/thrift/vintage fashion world.
• Proficiency in creating engaging social media content that converts into paid ad campaigns.
• Experience with developing and implementing social media strategies across various platforms.
• Strong copywriting skills with the ability to craft potent, on-brand messaging for social media and ad campaigns.
• Familiarity with paid advertising processes and experience collaborating with PPC managers.
• Excellent organizational and time management skills to plan ahead and manage multiple tasks effectively.
• Proven ability to adapt to changing trends and integrate them into content strategy.
• Analytical mindset with the ability to interpret data and make informed decisions to optimize content performance.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Join our team and play a pivotal role in shaping our brand's online presence and driving growth in the dynamic world of vintage fashion!

Job Type: Part-time

Pay: $19.00 - $20.00 per hour

Expected hours: 25 per week

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Ability to Relocate:

• Hialeah, FL 33016: Relocate before starting work (Required)

Work Location: Hybrid remote in Hialeah, FL 33016