Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
The Social Media Manager in the Beloit College Office of Communications and Marketing plays a key role in recruiting and retaining students by powerfully and persuasively positioning Beloit before prospective students and parents via the college's suite of social media channels. The manager creates compelling content including video and still images, helps manage content-creating student workers, and provides best practices/leadership to the social media efforts of campus departments.
The Social Media Manager also will also monitor social channels for content that could affect the college's reputation, and play a role in helping the college handle crises. Finally, the Social Media Manager will be savvy enough to manage the President's LinkedIn presence and use various platforms to elevate the college's reputation.
Our Mission: The Office of Communications and Marketing provides strategic leadership and creative services that directly advance the college's strategic enrollment outcomes, strengthen the college's national reputation and connect the campus community, prospective students, alumni, and namesake city with Beloit College.
Characteristic Duties and Responsibilities
Social Media Management
Credentials and Experience:
Clear All
0 Social Media Communications Specialist jobs found in Rockford, IL area