Position Overview
This position is responsible for creating customer-facing marketing for our two companies, Electric Mirror and Safeology. New to our company, this position combines two very important functions into one dynamic role. On the Marketing side, you’ll manage and contribute to the various marcom assets our team produces, including websites, collateral, email, and social media. On the Communications side, you’ll be the wordsmith helping to tell our story, including writing, editing, and proofreading our content.
This position is ideal for the marcom professional who has experience in a wide variety of marcom disciplines and is also an excellent writer. If you thrive in a fast-paced, multi-dimensional environment with endless opportunity to create great work, this is the job for you!
Essential Job Functions
1. Marketing
a. Provide leadership to the marketing function by developing annual marketing budgets and strategies
b. Ensure marcom projects are completed in accordance with objectives, timelines, and budgets by prioritizing, initiating, contributing to, and managing all marketing activities
c. Lead and support an engaged, successful, and productive marcom team
2. Communications
a. Write, edit, and/or proof copy and content, including:
i. Digital marketing: web, email, social media
ii. Collateral: books, brochures, flyers
iii. Technical documents: spec sheets, instruction manuals
iv. Public relations: press releases, op-eds, by-line articles
Competencies
1. Marketing
a. Must be smart, a fast learner, a hard worker, and a proactive problem solver
b. Must be able to understand organizational needs, ask appropriate questions, then formulate and deliver on-target marketing assets
c. Must be comfortable with numerous simultaneous assignments, including ability to inherently gauge priorities, juggle work as needed, and meet deadlines
d. Must work effectively and efficiently to deliver work that meets assignment objectives
e. Must be adept at inspiring and leading a team
2. Communications
a. Must understand the personality and nuances of each company brand, and write copy that creatively captures each brand’s essence
b. Must be able to learn and understand complex products, sales funnels, etc. and have an intuitive knack for quickly distilling large volumes of information into what matters
c. Must be creative, have a never-ending supply of ideas, and love finding the perfect word or phrase to capture a concept in a way that engages and delights the reader
d. Must be able to effectively adapt copy style to fit a variety of assignments, from highly-stylistic ad copy, to creative marketing copy, to persuasive and attention-getting press release copy, to straight-forward product copy, to technical product information, to leadership communications – and everything in between
e. Must know the copywriting rules, and when it is and isn’t okay to break them
f. Must have a mastery of the English language, including accurate word usage, spelling, grammar, and punctuation
g. Must be able to write, edit and proof copy and final deliverables with impeccable attention to accuracy
Supervisory Responsibility
1. This position managers others on the Marketing team, including the Digital Marketing Manager, Social Media Manager, and Art Director
Work Environment
1. Preferred: Hybrid in the office 3 days a week, and remote 2 days a week
2. Optional: Fully remote
Physical Demands
1. Work at a desk for a full 8 hours per day
Position Type and Expected Hours of Work
1. Full Time
2. Salary
3. Monday – Friday 8:00 – 5:00 Pacific Time
Travel
1. N/A
Required Education and Experience
1. Education
a. Bachelor’s Degree in relevant field, e.g. Marketing, Communications, Advertising, Journalism, English, or similar
2. Experience
a. Minimum 5 years’ experience in a full-time marcom role
b. Minimum 2 years’ experience writing a broad variety of copy
3. Work Product
a. Must have and provide portfolio of 8 to 10 relevant work samples
b. Must be able to provide references
Preferred Education and Experience
1. Lead responsibility for marcom function
2. Writing in one or more the following fields: manufacturing, lighting, technology, B2B
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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