Social Media Marketing Manager jobs in Gainesville, FL

Description

NCCER is seeking a Social Media Marketing Manager to oversee and manage our social media networks and content creation efforts. The ideal candidate is enthusiastic about social media marketing, content creation and digital trends. They will be responsible for developing and implementing social media strategies, creating engaging content, and managing online communities to strengthen our brand's online presence. This individual will be the digital voice of our brand and will play a pivotal role in enhancing brand awareness, driving engagement and lead generation.

Additionally, the Social Media Marketing Manager will oversee all NCCER’s social media networks and the brand’s initiatives social media networks. The individual will take ownership of all social media efforts and manage the day-to-day oversight and overall growth of the channels. This position will work closely with and report to the Senior Manager of Digital Marketing. 

Main Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with NCCER’s mission and initiatives. This includes creating content calendars, setting goals, and implementing tactics to increase brand visibility and engagement.
• Create visually appealing and compelling content, including gated content, graphics, images, videos, and written posts, which resonate with our target audience and convey our brand message effectively.
• Foster an active and engaged online community by responding to comments, messages, and engaging with followers to build meaningful relationships and brand loyalty.
• Manage and maintain all social media platforms (e.g., Instagram, Facebook, YouTube, LinkedIn) for NCCER and its initiatives by scheduling and publishing content, monitoring analytics, and staying up to date with platform trends and algorithms.
• Develop and manage a content calendar to ensure a consistent posting schedule and alignment with marketing campaigns and initiatives.
• Monitor social media performance through analytics tools and provide regular reports on key metrics, insights, and recommendations for improvement.
• Create and deploy paid social media campaigns across Meta and LinkedIn networks and optimize based on performance. 
• A/B test different content across paid and organic approaches. 
• Stay informed about industry trends, emerging social media platforms, and best practices to keep NCCER at the forefront of social media marketing.

Additional Responsibilities

• Identify and collaborate with industry partners and leaders who align with our mission and can help amplify our brand's reach through our podcast and various marketing channels.
• Create social media reports to present analytical data to marketing team and senior managers.
• Create new channels and promote NCCER’s podcast, The Builders’ Table, across social media networks.      
• Collaborate with team members on content creation across departments as needed. 
• Create landing pages, forms and tracking links for social media campaigns.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 3 years working in social media management.
• Proven experience in social media management and content creation.
• Strong writing and editing skills with an eye for detail.
• Experience using Canva and social media management/marketing tools (Hootsuite, Meltwater, HubSpot, Pardot, etc.).
• Proficiency in using analytics platforms.
• Familiarity with SEO and digital marketing best practices.
• Creative thinking and ability to generate innovative content ideas.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Highly organized and capable of managing multiple tasks and deadlines.