10131 Parkside Drive, Knoxville, TN 37922

Automotive Marketing/ Social Media Manager

Competitive Income Potential &
Great Benefits!

Great Hours & Advancement Opportunities!

Mercedes-Benz of Knoxville is busier than ever and seeking to add an outgoing and ambitious Automotive Marketing/ Social Media Manager.

Mercedes-Benz of Knoxville is part of the family-owned Furrow Automotive Group. We offer a clearly defined career path, pay-scale, and personal growth plan to all our employees. Many of our employees have been with us for years because we value our employees and invest in their success. We promote a team-oriented environment where each employee has the mentorship, support, and tools they need to succeed in their career.

We offer:

• 
  Excellent Pay!
• Company Medical, Dental, Vision & Disability Insurance
• Company-paid $25,000 Basic Life Insurance
• 401(k) Retirement Plan with company Match
• Paid Holidays & Paid Time Off
• Employee Discounts on Products & services & Vehicle Purchase Plans
• Gym Membership Discount
• Teledoc
• Employee Assistance Program
• Opportunity for advancement!

Responsibilities - Marketing Manager:

• 
  Establishes marketing goals to ensure market share and profitability of products and/or services.
• Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail.
• Develops and executes monthly and annual marketing budgets with gm.
• Develops and executes marketing plans and programs, both short and long-range, to ensure profit growth and expansion of dealership products and/ or services
• Communicates within outside advertising agency regarding ongoing campaigns
• Works with writers and artists, oversees copywriting, design, layout and paste up and production of promotional materials in unison with gm and ad agency
• Creates and prepares all print advertising, radio and tv commercial, billboards, direct mail pieces, in store point of purchase merchandising aids, interior and exterior signs, off site displays news releases and stories
• Acts as liaison with manufacturer regarding merchandising
• Attends pertinent marketing/ sales promotion meetings conducted by manufacturer and dealer associations.
• Achieves satisfactory profit/ loss ratio and share of market performance.
• Researches, analyzes and monitors financial technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
• Communicates with dealership employees to keep abreast of customer attitudes, demographics and buying patterns.
• Communicates with customers to determine their needs and interests
• Evaluates market reactions to advertising programs, media placement and merchandising policy.
• Develops surveys and other marketing tools
• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets, takes corrective action when necessary
• Attends weekly manager meetings
  

Responsibilities - Social Media Manager:

• 
  The primary goal of the social media portion is to maintain all dealership websites.
• Ensures relevant content on all social media
• Monitor customer contents and feedback and ensure reputation management policies are in place
• Attends all sales and service meetings to gather information on a daily, weekly and monthly goals
• Stays informed on all department specials and incentives and ensures expired offers are promptly removed from sites
• Plans weekly and monthly enthusiasm events and employee team building events and places on proper media platform
• Works with all departments and outside media to ensure proper placement on sites
• Being proactive in looking for opportunities to promote dealership awareness and community involvement on social media sites
• Participates in community activities with product knowledge and informational sessions.

Qualifications/Requirements - Social Media Manager:

• 
  Automotive marketing background a plus
• Retail experience helpful
• Bachelor's Degree in Marketing preferred
• Two to Four years related experience in marketing, PR, social media production
• Excellent interpersonal skills and experience dealing with diverse personalities and backgrounds is required
• Excellent oral and written communication skills are mandatory
• Ability to multi-task and prioritize in a fast-paced environment
• Excellent interpersonal skills with good presentation and training skills
• Proactive and independent with the ability to take initiative
• Proficient in Microsoft Office Suite or related software
• Please upload your resume. Completing the online assessment will grant you priority consideration!
• Must be authorized to work in the U.S. without sponsorship and be a current resident
• Must pass pre-employment testing to include background checks, MVR, and drug screen

Collaborative, Accountable, Respectful, & Successful

We are an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation, or other protected status.