Social Media Marketing Manager jobs in New Haven, CT

**About Us:**

Triple-B Media is a full service content company, specializing in the operation of television networks and content distribution throughout the world. Triple B Media owns or operates television networks including Billiard TV, Sportstak, BarkTV, MotoAmerica TV, ACL Cornhole TV, Boxing TV, and more. The Company also operates its own digital platform called Streamstak at www.streamstak.com.

**Position Summary:**

The Marketing Manager will play a critical role in shaping the public image and promotion of our television channels. This position requires a creative and strategic thinker who can design and implement effective marketing initiatives from scratch that resonate with our diverse audience. The ideal candidate will have a strong background in marketing, a passion for television, and a deep understanding of digital platforms.

**Key Responsibilities: **

- **Marketing Strategy Development: ** Create, plan, and execute comprehensive marketing strategies for all television channels under our company's portfolio, ensuring alignment with our brand identity and business objectives.

- **Weekly Marketing Initiatives:** Develop and implement innovative weekly marketing initiatives aimed at increasing viewership and engagement across our channels. This includes special promotions, events, and cross-channel campaigns.

- **Social Media Management:** Oversee the company's social media presence, crafting engaging content, managing campaigns, and analyzing performance to enhance engagement and grow our audience.

- **Content Collaboration:** Work closely with the content production teams to ensure marketing initiatives accurately represent and support our programming.

- **Audience Insights:** Utilize market research and analytics tools to gather insights about our audience's preferences and behaviors. Use this data to inform marketing strategies and content creation.

- **Partnership Development:** Identify and forge strategic partnerships with other media entities, brands, and influencers to amplify our reach and content distribution.

- **Budget Management:** Allocate and manage the marketing budget efficiently, ensuring maximum ROI on marketing initiatives.

**Qualifications:**

- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.

- Proven experience (1-3 years) in marketing management, preferably in the television, entertainment, or media industry.

- Strong understanding of digital marketing strategies, social media platforms, and content marketing.

- Excellent communication, leadership, and project management skills.

- Creative thinker with a knack for storytelling and brand development.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Proficient in marketing analytics tools and platforms.

**What We Offer:**

- A competitive salary and benefits package.

- Opportunities for professional growth and career advancement.

- A creative and supportive work environment where ideas are valued and innovation is encouraged.

- The chance to work with a team of passionate professionals dedicated to making a difference in the world of television.

Job Type: Full-time

Pay: $40,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: In person