Social Media Marketing Manager jobs in Salisbury, NC

Job Description

Senior Media Planning Manager is an expert within digital media and omni-channel planning. Develops and maintains strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.

The Senior Media Planning Manager is responsible for the day to day operations of the media planning department and will include the designing, development, and execution of digital media and advertising plans.

Job Duties:

• Manages a team of media planners to ensure partnership with Sales, Account Management, Adops, Clients and agencies are maintained at the highest level by advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning
• Liaison with account team and creative team are apprised of changes to the plan as well as informs media planners of any changes to the plan
• Evaluates media opportunities and presents media plans then provides new strategic direction if media opportunities and plans are unable to meet specific targets
• Provides guidance to media planners (who will provide analytics on web metrics, monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance) on action steps to the specific analytics and metrics
• Oversees all digital media billing using monthly tracking reports and invoice reconciliation
• Manages a team of media planners and yield analysts (SPA analysts) responsible for maximizing the impact of the advertising campaigns
• Oversees the campaign tactics to monitor spending, managing budgets and control pacing, optimization and timelines for all media campaigns
• Manages the negotiations for media buys, pricing and media placement with vendors/cpgs
• Develops communications/presentations for media recommendations to ADRM leadership
• Determines methods and procedures on new assignments for media planners

Qualifications:

• Highly knowledgeable in Microsoft Office (Outlook, Excel, PowerPoint)
• An independent self-starter who is self-directed yet also team-oriented
• Proven knowledge of solving complex problems or issues to take a broad perspective to provide solutions and best practices
• Working knowledge of team development, management and coaching
• Strong project management and leadership skills; must be well-organized with ability to multi-task on multiple projects
• Ability to manage employees through coaching, development and mentorship
• Capable of resolving escalating issues arising from various areas to mitigate and solve for risking the media plan
• Innovative thinker & problem-solver
• End to end planning mindset (how do we provide the optimal media approach at scale and deliver results)
• Strong troubleshooting skills and oversight of implementation and integration of new tools and/or technologies that will enable ADRM to work efficiently and effectively
• Ability to interpret and analyze data to provide insights for media planners to develop media packages and go to market strategies
• Bachelor's degree in marketing, Advertising, Communications or Related Field (master's degree preferred)
• 6 years of media planning experience in digital media
• 5 years of managerial (people managing) experience
• 7 years of experience in paid search, display, mobile, video, and social media - experience with traditional and/or integrated media (email, direct mail, OOH, etc.) are a plus.
• Experience should include: Preparing data that supports target audience insights, competitive analysis, researching media opportunities, and presenting recommendations to client

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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