Social Media Marketing Manager jobs in Wilmington, DE

Company Description

Are you passionate about sewing, quilting, and all things craft-related? Are you experienced in managing social media platforms and driving engagement? Madam Sew, a leading sewing brand specializing in innovative sewing and quilting tools, is seeking a talented and dynamic individual to join our team as a Social Media Manager.

As our Social Media Manager, you will be responsible for managing our presence on various social media platforms, including Facebook, Instagram, Pinterest, TikTok, and YouTube. Your primary goal will be to create engaging and compelling content that resonates with our target audience and increases brand awareness. You will play a key role in developing and implementing social media strategies to drive traffic, engagement, and conversions. You will work closely with our content manager responsible to create blog posts, video project tutorials and visual assets.

• Job Types: Full-time, Contract
• Salary: $38,000.00 - $46,000.00 per year (based on experience)

About Madam Sew

Madam Sew rocketed into existence 6 years ago, as a straight digital native company. Core market: USA.

At Madam Sew we find and optimize handy sewing tools that people who sew or quilt didn’t know about - and then wouldn’t live without. Madam Sew develops nifty, innovative tools, which we sell under our own brand name at competitive prices. 

Importantly, Madam Sew has a huge thriving online sewing community and offers free content weekly, to keep inspiring and supporting its customers.

It's now a multi-million dollar business, having quadrupled in size, with a team 16 passionate & international people. Our team is composed of people from the US, Belgium, France, Kenya and the Philippines!

By attracting a Social Media Manager, Madam Sew wants to spearhead its ambitions in the process of moving from the start-up to the scale-up phase of the business. Madam Sew is currenly expanding into a new market online and launching a wholesale program.

Job Description

Your responsabilities

• Develop and execute comprehensive social media strategies across multiple platforms to drive brand awareness, engagement, and conversions.
• Create and curate high-quality content, including images, videos, and captions, tailored to each platform's audience and requirements.
• Closely work with our content manager to ensure any piece of content created at Madam Sew is repurposed and distributed accross all social media channels. 
• Manage and monitor Madam Sew's social media accounts, including Facebook, Instagram, Pinterest, TikTok, and YouTube, ensuring consistent branding, tone, and messaging.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing, and apply them to enhance our social media presence.
• Engage with our community and respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with the marketing team to develop and execute social media campaigns and promotions aligned with overall marketing objectives.
• Monitor social media analytics and track key performance indicators (KPIs) to measure the effectiveness of campaigns and optimize strategies accordingly.
• Identify and establish partnerships and collaborations with influencers, bloggers, and relevant industry professionals to expand our reach and enhance brand visibility.
• Manage and monetize Madam Sew's Facebook groups with up to 250k members, finding innovative ways to engage the community and generate revenue opportunities.

Qualifications

Must-Have

• Proven work experience as a Social Media Manager or similar role, preferably in the e-commerce or retail industry.(at least 3 years)
• In-depth knowledge of social media platforms, including Facebook, Instagram, Pinterest, TikTok, and YouTube, and their respective best practices.
• Strong understanding of social media analytics tools and the ability to analyze data and derive actionable insights.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinking and the ability to generate innovative ideas for content and campaigns.
• Proficiency in graphic design tools and video editing software.
• Self-motivated and able to work independently, as well as collaboratively within a team.

Nice-to-Have

• Experience in managing and monetizing Facebook groups or online communities
• Familiarity with current trends and developments in the sewing, quilting, and crafting communities.
• You're a sewist or quilter yourself

Additional Information

What else?:

• You are an executor, somebody who likes taking action.
• You have an entrepreneurial mindset (driven, growth mindset, persistent, self-confident, smart, and resilient).
• You are not easily satisfied, has high standards, and goes the extra mile to attain those standards.
• You have an international mindset and you're happy to work with people from all around the world.
• You take initiatives and responsability for all projects you are managing.

We are convinced that an open, curious mind and the desire to grow continuously are also essential for this job.

What does working for MadamSew look like?

The fact you’re reading on, means you’re willing to get your hands dirty. Check!

If you really want to have a chance at a meeting with us, then the following list also sparks immediate enthusiasm.

• To mostly work remotely as part of a team that has learned how to build strong connections from digital interactions.
• Being part of the team culture of continuous growth based on the slight edge book by Jef Olson, of openness and vulnerability, and of helping each other.
• Translating customer needs and pain points into outstanding creatives in line with relevant communication angles.
• Develop creative strategies and reporting, proactively monitoring and analyzing key metrics to identify and implement opportunities for continuous optimization.
• Act as an internal expert on visual content creation, creative strategies, and communication best practices.

What to expect?

You can count on:

• a close-knit, performant, international team
• constant learning environment
• support from coworkers and the General Manager
• a fast-paced environment

Sleeves still rolled up, sneakers fastened firmly to put on the sprint?

Our Marketing Director, Greg is looking forward to receiving your resume and video in their mailbox.

Let’s talk!

Madam Sew does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.

• Job Types: Full-time, Contract
• Salary: $38,000.00 - $46,000.00 per year (based on experience)

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Do you have knowledge of the Sewing, Quilting, or Arts & Crafts market?

Work Location: Remote