Social Media Marketing Manager jobs in Worcester, MA

Company Description

Nested Bean pioneered an innovative and award-winning line of infant sleepwear that rapidly grew to be the trusted brand by millions of parents. With an Ecommerce first approach, we have relied on digital marketing channels to engage, educate and delight our customers.

http://www.nestedbean.com

We seek a creative out of box thinker with a keen understanding of impactful visual content for story-telling and education, to connect with our audience and grow brand affinity, loyalty and stewardship. If you are looking for a challenging and rewarding experience to help you grow both individually and professionally, we would love to hear from you.

Job Description

• Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
• Own social media channel growth, audience awareness, education and engagement
• Drive the strategic inclusion of social media across brand programs through content development and community management
• Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
• Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
• Lead planning and execution of thoughtful, engaging social media events with partners
• Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
• Plan A/B tests on social media to reach and exceed KPIs
• Concept, plan and execute mailers for influencers
• Manage multiple projects on time and on budget
• Track & compile campaign KPI's for monthly recaps & analysis
• Manage production of social-first creatives aligned to each channel’s best practices

Qualifications

• 3-5 years of social media marketing and project management experience
• Capable of multi-tasking across initiatives and campaigns
• Experience building content calendar
• Experience integrating social activations with broader marketing campaigns
• Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy
• Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies
• Experience with creator/influencer recruiting tools, campaign posting and analytics tools
• Experience with Sprout Social, Brandwatch and Sprinklr a bonus
• Always on top of the latest industry, platform and digital trends
• Creative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plus
• Flexible to evolving responsibilities in a growing company

Additional Information

Medical, Dental, Vision Insurance, 401K, Commuter Benefits Offered

Hybrid location requirements. Twice a week in office.

All your information will be kept confidential according to EEO guidelines.