Social Media Marketing and Communications Manager jobs in Allentown, PA

SUPERVISION RECEIVED: Works under the direction of the Assistant Vice President of Marketing & Communications.

SUPERVISION EXERCISED: Supervises student workers as necessary.

POSITION SUMMARY: Moravian University seeks a creative, highly driven, and results-oriented Social and Digital Media Manager who can set a leading example among top colleges on social media impact. This team member will build an innovative, dynamic, and strategically oriented approach to social media that engages our diverse constituencies and maximizes the benefits of these media platforms to expand Moravian's reach and reputation.

The Social and Digital Media Manager is responsible for advancing the social media strategy for Moravian University and managing content on its flagship social media channels. In addition to playing a key role on the Marketing and Communications team, this position will foster collaborative relationships with colleagues and departments across campus, as well as manage and mentor a talented team of student content creators. The Social and Digital Media Manager will act as a consultative resource for those managing social media platforms for undergraduate and graduate admissions, the School of Professional Studies & Innovation, Moravian Theological Seminary and Lancaster Theological Seminary. The Social and Digital Media Manager will also generate search optimized content for the website by gathering news and information, producing special stories, and collecting/taking photos and video.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Maintain and enhance the University's social media presence on Facebook, TikTok, X (Formerly Twitter), Snapchat, Instagram, LinkedIn, YouTube, etc.
• Independently manage content creation, updates, photo selection, proofreading and overall brand consistency across social media platforms. Collaborate with the marketing team and other departments to develop engaging content.
• Increase Moravian University's visibility and enhance its reputation through the use of social media.
• Engage users on a daily basis and build communities on social media. Increase Moravian's engagement with students, staff and faculty members, alumni, parents and community members through social media.
• Manage in-house video production for social media and oversee any video production and editing performed by student workers.
• Manage the Moravian University online brand reputation by monitoring social conversations and engaging audiences across social media platforms, online forums, blogs, etc.
• Maintain and update social media guidelines implemented for the University and share with campus groups managing, or planning to manage, any ongoing social media presence for their organization outside of the Marketing and Communications office
• Establish and monitor effective benchmarks for measuring the impact of social media campaigns.
• Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
• Maintain a content calendar for all social channels.
• Serve as the point of contact for marketing vendors engaged in social media strategy and production work.
• Recruit, train, and supervise work-study students working on social media-related projects.
• Provide guidance to faculty and staff on social media techniques and opportunities, when necessary.
• Photograph and /or video events for social media channels on campus as necessary.

QUALIFICATIONS: A baccalaureate degree in an appropriate field; two or more years of experience in electronic marketing and media development; proven writing and social media experience, including appropriate programming and computer skills; the capacity to work with colleagues as a member of a team; requires the ability to work evenings and occasional weekends. Must be creative and energetic.

TO APPLY: Qualified candidates should attach their cover letter and resume to their online application by clicking "Apply Now". Please attach documents as a PDF file.

At Moravian University, we are committed to our mission to prepare individuals for reflective lives and leadership in a world of change. To achieve these ideals, we are dedicated to fostering an educational and professional environment that is enriched by individuals of different backgrounds, experiences, and perspectives.

Job candidates and prospective members of our community are expected to engage, communicate, and collaborate across diverse cultural, social, and academic backgrounds. Additionally, faculty and staff should demonstrate the ability to adapt andragogical or professional methods to the lived experiences and cultural backgrounds of students and colleagues.

Link to our DEI Action Plan: https://www.moravian.edu/dei-action-plan

Deep respect for others is fundamental to the Moravian University community. Moravian University does not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of actual or perceived race, ethnicity, color, sex, religion, age, ancestry, national origin, caste, sexual orientation, gender identity or expression, genetic information, pregnancy, familial status, marital status, citizenship status, veteran/military status, disability status, or any other protected category under applicable local, state, or federal laws. In compliance with the requirements of Title IX, Moravian University does not discriminate on the basis of sex in its educational program and activity, including admission/employment.

Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in admission/employment:

Dr. Darren Snyder

Equal Opportunity and Title IX Coordinator

1309 Main St. (Room 204)

(610) 625-7023

equalopportunity@moravian.edu

Mailing address:

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

Concerns regarding gender and equity in athletics:

Rebecca May

Associate Athletic Director (Deputy Title IX Coordinator)

109 Johnston Hall

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

(610) 625-7791

mayr@moravian.edu

Concerns regarding the application of Title IX:

U.S. Department of Education

Office of Civil Rights

100 Penn Square East, Suite 515

Philadelphia, PA 19107-3323

(215) 656-8541

ocr.philadelphia@ed.gov

Report sexual harassment/sex discrimination online anytime (can be anonymous) at www.moravian.edu/titleix. Grievance procedures can be found in the institutional Equal Opportunity, Harassment, and Non-Discrimination Policy at www.moravian.edu/policy.

Please visit moravian.edu/benefits to review benefits offered at Moravian University.*

WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.

The individual is routinely exposed to indoor conditions and outdoor weather and temperature extremes, and moderate noise level.

Pursuant to the ADA, Moravian University will provide reasonable accommodation(s) to employees with qualified disabilities in order to perform the essential functions of their position, except when doing so would cause an undue hardship for the University. Accommodations are determined on a case-by-case basis through documentation review and an interactive process that includes the employee's supervisor. Requests for accommodation or questions about this process should be directed to Human Resources at hr@moravian.edu or 610.861.1527. View the standard physical demands for positions at Moravian University. If this position requires additional or different demands, a Human Resources team member will notify you.

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.

• Please visit this link to review the benefit eligibility status associated with this position.