Social Media Marketing and Communications Manager jobs in Bergenfield, NJ

Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Consumer Marketing/Media Manager
  • Worldlink
  • Ridgefield, NJ FULL_TIME
  • TITLE: Consumer Marketing/Media Manager

    POSITION TYPE: Full Time (W2)

    LOCATION: Ridgefield Park, NJ



    ABOUT WorldLink:

    WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

    Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

    We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

    For more information about our craft, visit https://worldlink-us.com .

    WHO we’re looking for:

    We are looking for a Consumer Marketing/Media Manager who will be responsible for assisting our Consumer Marketing Team. You will provide critical support for the US Home Entertainment marketing & media efforts, helping enhance the brand and drive commercial growth through marketing and digital communications.

    You will support the consumer marketing and media lead in managing and scaling the day-to-day marketing and digital media efforts across our full-funnel activity, including social, programmatic (OLV and OLA), SEM, and demand generation.

    Role and Responsibilities:
    • Consumer Marketing Planning & Strategy:
    • For 2H planning, assist in development of opportunities/changes for 2H strategy based on current business (product priorities, MS, needs) and 1H learnings (digital effectiveness, performance and insights).
    • For 2H planning, assist in tactical ideation of marketing and media opportunities to connect our target consumers in innovative ways.
    • Campaign Activation & Creative Deployment (Project Management):
    • Assist in developing, updating and tracking work back schedules and timelines across important media deliverables (campaigns by partner), as well as custom partnership activations.
    • Help manage creative asset requirements, associated specs and deliverables (by channel, partner and placement) with the Consumer Marketing team so delivery dates are met and successfully deployed.
    • Keep detailed account of creative asset tracker which outlines creative assets used by mindset (stage of funnel), partner, and placement.
    • Review (as necessary), SEM keywords, copy, weekly promos for accuracy.
    • Consumer Marketing Measurement & Analytics:
    • Assist in the analysis of ad campaign performance which drives prospects through the sales funnel (e.g. Cold/Warm/Hot) while measuring the ROI and impact of each channel and stage against budgets and aggressive sales goals (market share).
    • Support Marketing and Media Lead (as-needed) in integrating reporting within larger HE dashboard.
    • Track budget and weekly pacing to ensure campaigns are delivering results.
    • Review ROI and registration data for accuracy and help glean insights for future optimization recommendations for the plan.
    • Review reporting from research and analytics partners to make insightful recommendations for go-forward plans (includes analysis of brand health and mixed-media modeling reporting).
    • Consumer Marketing Campaign Optimization:
    • Provide analysis and recommendations of micro and macro optimizations on an ongoing basis across channel, partner, placement and tactic.
    • Collaborate with Media Lead on relevant opportunities to A/B test visual and copy assets and variants.
    •  Budget Management & Billing Reconciliation:
    • Assist in double-checking Invoices to planned spend, PO amount and delivery by partner on an ongoing basis.
    • Evaluate DCM impression reporting against Invoiced Impressions.
    • Help manage internal and financial processes in partnership with the business and finance teams.
    • HE Management Decks & LT/Business Reporting:
    • Support Consumer Marketing and Media Lead (as necessary) in pulling delivery from Tableau, Market Share from NPD, and working with PCG for necessary inputs.
    • Assist Consumer Marketing and Media Lead (as necessary) in slide development (as necessary) to report to Management (Weekly Sales slides, Marketing Calendar, Digital Analytics Tracker; S.com Weekly Meeting).
    • As relevant, develop and socialize best practices, standards and policies related to paid media, deployed creative, social media, etc., to enable more scalable use across teams.
    Required Experience and Education:
    • Minimum of 8 years of marketing and paid media experience, with a focus on consumer marketing as well as managing Paid Search, Paid Social, Programmatic and Performance Marketing.
    • Bachelor's Degree preferred.
    • Firsthand experience in the fundamentals of integrated marketing and media planning, including media math, budget management, Reach and Frequency, flow charting, ROAS, MMM and forecasting.
    • Experience with the latest media tactics across the paid media ecosystem, including OTT / streaming video, audio/podcast, paid social, programmatic, direct buys/sponsored content, DOOH, and Partnership.
    Necessary Skills and Attributes:
    • Self-motivated individual with the ability to thrive in a team-based or independent environment.
    • Detail-oriented with strong organization skills.
    • Ability to work in a fast-paced environment.
    • Limited supervision and the exercise of discretion.
    • Highly skilled in analyzing, interpreting, and summarizing data across multiple platforms and objectives, tying performance back to measurable goals and ROAS.
    • Strong business acumen and knowledge of the marketing partnership and paid media landscape.
    • Collaborative and communicative, with a strong ability to work seamlessly across business teams, integrated marketing teams.
    • Strong project management skills. Ability to multitask under pressure to meet deadlines.
    • A self-starter with eagerness to take initiative and be creative.
    • Highly proficient in using Microsoft 365 suite (especially Excel and the use of formulas and functions; as well as developing decks in PowerPoint)—this is required.
    Physical Demands:

    The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90% ) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

    Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

    WHAT we’ll bring:

    During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
    • Medical Plans
    • Dental Plans
    • Vision Plan
    • Life & Accidental Death & Dismemberment
    • Short-Term Disability
    • Long-Term Disability
    • Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
    • 401(k)
    WHAT you should know:

    Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people.  WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

    This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

  • 8 Days Ago

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Communications Manager - Carrier Marketing
  • Worldlink
  • Ridgefield, NJ FULL_TIME
  • TITLE: Communications Manager - Carrier Marketing POSITION TYPE: Full Time (W2) LOCATION: Ridgefield Park, NJ ABOUT WorldLink: WorldLink is a rapidly growing information technology company at the fore...
  • 8 Days Ago

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Marketing coordinator
  • Wright Media
  • Lyndhurst, NJ FULL_TIME
  • Are you looking to make a career change to a rapidly growing, stable, innovating company? This exciting Marketing Coordinator opportunity offers a competitive salary plus an excellent benefits package...
  • 20 Days Ago

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Mobile Carrier Marketing Communications Manager / Ridgefield Park, NJ / Business / SAGS7117981
  • BTI Solutions
  • Ridgefield, NJ FULL_TIME
  • Communications Manager / Carrier Sales Top 3 Skill Sets – Marketing Communications, Go-to-Market Planning, Sales Enablement Team Schedule: 4 days onsite/1 day work from home The Communications Manager...
  • 2 Months Ago

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Marketing and Media Ninja
  • Leapfrog Group
  • Elmwood, NJ FULL_TIME
  • Company DescriptionLeap Consulting Group is focused on helping business and technology leaders develop new ideas and solve their toughest challenges. We provide innovative and practical advice & tangi...
  • 5 Days Ago

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Social Media Coordinator
  • Lee Perla
  • Hackensack, NJ FULL_TIME
  • Lee Perla is looking for a full-time Social Media Consultant. The position requires urgency, curiosity, creativity and the ability to collaborate with a team, as well as vendors. This role will requir...
  • 7 Days Ago

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0 Social Media Marketing and Communications Manager jobs found in Bergenfield, NJ area

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Assistant Manager, Marketing and Communications
  • Prsa-Ncc
  • New York, NY
  • Who we are: The Ad Council is where creativity and causes converge at scale. We are a national non-profit organization, ...
  • 3/19/2024 12:00:00 AM

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Community Outreach Specialist
  • Community FoodBank of New Jersey
  • Hillside, NJ
  • Join our team and become a part of something bigger - a force for change in the fight against hunger. The Community Food...
  • 3/19/2024 12:00:00 AM

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Brand, Marketing & Communications Manager
  • Kennedys
  • Basking Ridge, NJ
  • Kennedys is looking for a Brand, Marketing & Communications Manager to join our business development and marketing team ...
  • 3/18/2024 12:00:00 AM

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Marketing Communications Manager
  • Serendipity Electronics
  • Huntington, NY
  • Job Description Job Description Marketing position available. Huntington NY Bachelor's Degree: A requirement for the rol...
  • 3/17/2024 12:00:00 AM

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Sales Coordinator
  • Hongkong & Shanghai Hotels Group
  • New York, NY
  • ** Sales Coordinator** Business Unit: The Peninsula New York Location: New York The Peninsula New York hotel is seeking ...
  • 3/16/2024 12:00:00 AM

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Director of Student Success
  • Stevens Institute of Technology School of Humanities, Arts and Social Sciences
  • Hoboken, NJ
  • Job Description The School of Humanities, Arts and Social Sciences at Stevens Institute of Technology in Hoboken is seek...
  • 3/16/2024 12:00:00 AM

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Event Regional Sales Manager
  • PRA Business Events
  • New York, NY
  • Regional Sales Manager PRA is the market-leading business event management firm, delivering unique experiences that move...
  • 3/16/2024 12:00:00 AM

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Coordinator, Marketing Communications
  • Hearst
  • New York, NY
  • Job Description Hearst has an exciting opportunity for an organized, dynamic team member to join its marketing communica...
  • 3/15/2024 12:00:00 AM

Bergenfield is a borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 26,764, reflecting an increase of 517 (+2.0%) from the 26,247 counted in the 2000 Census, which had in turn increased by 1,789 (+7.3%) from the 24,458 counted in the 1990 Census. Bergenfield was formed on the basis of a referendum held on June 25, 1894, from portions of Englewood Township and Palisades Township.[21][22][23] The borough was formed during the "Boroughitis" phenomenon then sweeping through Bergen County, in which 26 boroughs were formed in the co...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Marketing and Communications Manager jobs
$123,419 to $161,440
Bergenfield, New Jersey area prices
were up 1.5% from a year ago

Social Media Marketing and Communications Manager in Providence, RI
One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time.
February 05, 2020
Social Media Marketing and Communications Manager in Pascagoula, MS
Gen Z consistently cites YouTube as their go-to social media platform and students want to learn what it is like to attend an institution directly from their future peers.
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Social Media Marketing and Communications Manager in Bakersfield, CA
The increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage.
January 21, 2020