Social Media Marketing and Communications Manager jobs in Boulder, CO

RESPONSIBILITIES:

• Plan and execute the marketing  channel mix and audience-targeting across our multi-pronged marketing communications programs, including: employee communications, web SEO/SEM, marketing database management, email marketing, CRM platform use, PR/Media database/platform monitoring and outreach, website design & content strategy and website execution, social media content strategy & execution, congress & events brand presence, support company public relations efforts, support advertising campaigns
• Assist in augmenting or evolving Biodesix Brand Standards – visual, verbal, and experiential Brand Standards definitions – for competitive distinction
• Provide both strategy and execution for our social media presence (Linked In and YouTube today, with potential to add channels in future)
• Manage Biodesix website, including: visual design to project our Brand Standards and desired positioning, content development, optimization, and monitoring; collaborate with internal subject matter experts to create web pages to optimize the end user experience per Brand Standards; execute continuous improvements for competitive distinction
• Identify industry, competitors, or Marketing Discipline trends and insights in order to optimize MarTech and Marcomms investments, channel mix priority, and adapt Marcomms performance metrics
• Continually consider new and creative revenue growth (i.e. lead generation) strategies through Marcomms capabilities
• Collaborate with external agencies, MarTech partners, and other vendor partners to execute programs, to evolve Biodesix Brand Standards, and to ensure compliance with Biodesix Brand Standards
• Establish strong working relationships with internal leaders for content planning and execution for both internal and external channels
• Leverage PR database tool to identify and support applications for “Best of” Contests, awards and accolades; conduct PR/media outreach via this tool
• Measure and report performance of corporate or product-level marketing communications efforts, and evaluate against business goals (ROI and KPIs)
• Contribute to internal Employee Communications efforts such as the Intranet, shared Company Calendar, and Corporate Marcomms’ overall editorial, programming, and event calendar
• Support other internal and external marketing and communications initiatives as needed

• Experience with Corporate Brand Marketing Communications programs, content strategy, events, and customer experiences – the strategic planning, the delivery, and the measurement – across multi-channels for multi-audiences
• Proficiency in compelling brand content and brand experience design, developed by interpreting and adhering to Corporate Brand Standards (visual, verbal, experiential)
• Proficiency with CRM tool, Social Media monitoring, PR/Media relations database tool, and Google Analytics
• Self-starter, comfortable taking initiative and leading multiple projects simultaneously and independently
• Familiarity with regulated industry Ad/Promo Regulatory and Review Processes
• Knowledge of the diagnostics, or MedTech, or biopharmaceutical, or biotechnology space preferred
• At least 7 years relevant B2B science or tech marketing communications experience
• Ability to work well in a cross-functional team, handling multiple projects and multiple “internal clients” in parallel 
• Ability to work in a rapidly changing environment, with a drive and passion that thrive in smaller, fast-growing companies
• Sales Enablement:  experience collaborating with sales leadership, sales consultants, Business Development and Commercial Executives
• Strong written and oral communications and cross-functional relationship-building
• Advanced proficiency with the Microsoft office suite (Word, Excel, PowerPoint, Teams) and SharePoint

• B.S. or B.A. degree in Business or Marketing required
• 7 years of B2B “high tech” or B2B “science & tech” marketing communications or downstream marketing experience preferred

• The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• While performing the duties of this job, the team member is regularly required to use hands to grip, handle, or feel objects, tools, or controls and talk or hear
• The team member frequently is required to sit, walk, and reach with hands and arms; occasionally is required to stand, stoop, kneel, crouch, or crawl, and must occasionally move boxes of ~25 pounds
• Specific vision abilities required by this job include visual acuity to Colorado driver’s license requirements

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions 
• The primary work environment is an office setting 
• The noise level in the work environment is usually moderate 
• In-office presence will commence at 5 days/week in-office; with potential to decrease in-office days based on work project needs and personal schedules

• Other duties as assigned 

• Minimal

• Competitive compensation $110,000 - $140,000 annualized
• Individual base compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related aspects.
• Discretionary Bonus opportunity
• Comprehensive benefits package – effective date of hire
• Medical
• Dental
• Vision
• Short/Long Term Disability
• Life Insurance
• Flex Spending Account
• 401(k)
• 120 hours of annual vacation
• 72 hours of paid sick time off
• 11 paid holidays
• 3 floating holidays
• Employee Assistance Program
• Voluntary Benefits
• Employee recognition program

• Louisville, CO