Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Under the direction of the director, integrated communications, the communications coordinator gathers, writes, edits, and strategically promotes accurate and timely content for internal and external audiences. As part of the communications team, this coordinator will be responsible for executing on content strategy, partnering with departmental colleagues and interacting with organizational stakeholders to research and develop content that meets objectives. This position develops content across online and offline channels and looks for opportunities to leverage content across multiple channels whenever possible. Strong writing and editing skills and a willingness to think strategically are crucial for success.
Job Skills
Self-starter who has the ability to both proactively identity content that meets strategies and objectives. Understanding of how to identify and measure KPIs and utilize data to adjust strategies and approaches. Stellar research and interviewing skills and the ability to write clear, balanced, and accurate content that meets best practices for digital channels (blogs, social, email), print publications, presentations, etc. Strong verbal and written communication and interpersonal skills and practical knowledge of AP style, writing and editing. Able to meet often tight deadlines and balance conflicting deadlines. Ability to write to brand and editorial guidelines. Ability to adjust approach to attract consumer, employee, or provider audiences a must. Ability to work crossfunctionally and collaboratively with teams across the health system is essential. Have a passion and enthusiasm for the business, and vigilantly discover new ways to innovate strategies and outcomes. Content management experience preferred.
Education
Bachelors Degree; Communication, Journalism, Public Relations, or related field
Required Experience
3-5 years corporate communications, writing, culture-building, corporate branding. 1-2 years integrated communications, account management, health care industry experience
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0 Social Media Marketing and Communications Manager jobs found in Chillicothe, OH area