Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
GENERAL SUMMARY:
Under general supervision, this position is responsible for managing and implementing all aspects of the sales process for Lutheran Village and The Good Shepherd to achieve community occupancy and sales goals. This position is responsible for developing and fostering relationships with potential residents, family members and decision makers, as well as referral sources, and also coordinates all aspects of the move-in process, where applicable.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
REPORTING RELATIONSHIPS
SUPERVISES: N/A
EDUCATION: Bachelor’s degree in business, marketing, hospitality, gerontology or related field
EXPERIENCE:
3-5 years sales and/or marketing experience in a senior health care, housing, or service setting with a proven track record of meeting goals, or equivalent level of education and experience.
SKILLS & ABILITIES:
Must demonstrate empathy and compassion to connect with customers.
Demonstrated relationship building and influencing skills with adult populations.
Solid organizational and time management skills with the ability to handle multiple tasks simultaneously and to prioritize effectively.
Demonstrated effective communication skills, verbal, written and listening.
Demonstrated computer skills including experience with Microsoft Office and database applications.
Strong attention to detail and strong analytical skills.
Demonstrated team and leadership skills.
Ability to convey a professional and mature image.
Ability to work flexible hours as needed by the business and be “on-call.”
OTHER REQUIREMENTS:
Physical Requirements |
Rarely (0-12%) |
Occasionally (12-33%) |
Frequently (34-66%) |
Regularly (67-100%) |
Seeing: read reports and use computer |
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X |
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Speaking & Hearing: communication with clients and co-workers |
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X |
Standing/Walking |
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X |
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Climbing/Stooping/Kneeling |
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X |
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Lifting/Pushing/Pulling up to 25 lbs |
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X |
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Lifting/Pushing/Pulling 25-50 lbs |
X |
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Lifting/Pushing/Pulling 50-100 lbs |
X |
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Lifting/Pushing/Pulling over 100 lbs |
X |
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Fingering/Grasping/Feeling: write, type, use phones, etc. |
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X |
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Sitting for extended periods of time |
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X |
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Working Conditions
Normal office working conditions with the absence of disagreeable elements.
Note: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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