Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
TITLE: Marketing and Media Manager
DEPARTMENT: College of Agriculture
REPORTS TO: Director of Marketing
EFFECTIVE DATE: TBD
EMPLOYMENT STATUS: Full-time
EMPLOYMENT CLASSIFICATION: Exempt
PRINCIPAL PURPOSE OF JOB:
The Marketing and Media Manager in the Kentucky State University (KSU) Land Grant Program (LGP) and College of Agriculture, Health, and Natural Resources will provide leadership to the Media and Communications unit and assist the KSU Division of Marketing in promotional efforts. The Media and Communications unit provides support for the faculty and staff of the LGP to present the goals, objectives, programs, and accomplishments of the program and college.
SCOPE OF RESPONSIBILITY:
Working closely with the Director of Marketing, the Marketing and Media Manager will assist with a diverse range of promotional efforts, including developing, implementing, and executing strategic marketing plans for the University.
The Marketing and Media Manager will provide leadership to the Media and Communications unit, including: 1) supervising a diverse, skilled communications staff in graphic design, video production, social media, special events, and educational outreach; 2) supervising production of television and broadcast programs as well as other promotional videos; and 3) supervising writing, layout, and design of annual reports, brochures, flyers, websites, script writing, and other materials.
ESSENTIAL JOB FUNCTIONS:
OTHER DUTIES: Perform other duties as required.
QUALIFICATIONS:
KNOWLEDGE, SKILLS, and ABILITIES:
PHYSICAL REQUIREMENTS:
KENTUCKY STATE UNIVERSITY is an Equal Opportunity Employer
The functions, qualifications, knowledge/skills, and physical requirements listed in this job description represent the essential duties of the job, which the incumbent must be able to perform either with or without reasonable accommodation. The Job Functions listed do not necessarily include all activities that the individual may perform.
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