Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement
- Create and curate engaging content for social media platforms, including graphics, videos, and written posts
- Manage social media accounts and monitor performance metrics to optimize content and drive results
- Stay up-to-date with industry trends and best practices in social media marketing
- Collaborate with team to ensure brand consistency across all channels
- Conduct market research to identify target audience and competitive landscape
- Monitor and respond to customer inquiries and comments on social media
Skills:
- Proficient in graphic design tools such as Adobe Photoshop or Canva
- Strong understanding of digital marketing principles and strategies
- Excellent written and verbal communication skills
- Experience in content creation for various platforms, including blogs, websites, and social media
- Knowledge of social media management tools like Hootsuite or Buffer
- Understanding of social media marketing trends and best practices
- Ability to conduct research on industry trends, target audience, and competitors
This is an exciting opportunity for a skilled Social Media Manager to join our team. If you are passionate about digital marketing, creative content creation, and driving engagement on social media platforms, we would love to hear from you.
Job Type: Contract
Pay: $20.00 - $25.00 per hour
Expected hours: 3 – 4 per week
Benefits:
Schedule:
Location:
Work Location: Remote
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