Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Marketing and Communications Manager plays a pivotal role in enhancing the online presence of CASA for Kids of East Texas and engaging the community. This individual will manage various digital platforms, create compelling digital and print marketing materials, oversee the organization’s website, manage online and electronic portions of fundraising and donations, and stay updated on electronic methods to meet organizational objectives effectively. The ideal candidate will possess creativity, technical skills, and strategic thinking to drive the organization’s mission forward.
Are you looking for a position that utilizes a variety of skills, allows for creativity, and makes an impact on the community? We offer a 37.5 hour work week and excellent benefits for the right person.
Responsibilities:
1. Social Media Management:
· Develop and implement social media strategies to increase brand awareness, engagement, and event promotion and drive traffic to the organization’s platforms.
· Create and curate engaging content for various social media channels, including but not limited to Facebook, X, Instagram, LinkedIn, TikTok, and YouTube.
· Monitor social media trends and analytics to optimize content performance and enhance audience reach.
· Respond to online inquiries and comments promptly and professionally.
· Liaison with external marketing consulting group.
· Manage social media calendar.
2. Website Management:
· Maintain and update the organization’s website to reflect current programs, events, and initiatives.
· Monitor website traffic and user behavior using analytics tools to identify areas for improvement and optimize conversion rates.
3. Marketing Material Creation:
· Design and produce marketing materials, including brochures, flyers, newsletters, and digital advertisements, to promote the organization’s mission, events, and fundraising campaigns.
· Ensure consistency in branding and messaging across all marketing collateral.
4. Donor Platform Management:
· Manage digital platforms and tools to facilitate online donations and optimize the donation process for donors.
· Implement strategies to cultivate relationships with donors and increase donor retention and acquisition.
· Coordinate electronic portions of fundraisers including annual auction and social media fundraiser, crowdfunding campaigns, and donation drives.
5. Electronic Engagement:
· Stay abreast of the latest trends, technologies, and best practices in digital marketing, communications, and fundraising.
· Continuously explore and implement innovative ways to engage the public and enhance the organization’s online presence.
· Recommend platforms and methods for enhanced effectiveness and efficiency.
· Train staff on new techniques.
· Assist in trouble-shooting routine IT and A/V operations.
6. Newsletter Management:
· Manage the creation, distribution, and promotion of digital and print newsletters to stakeholders, including donors, volunteers, and supporters.
· Collaborate with various staff to gather relevant content and updates for newsletters.
7. Other:
· Provide backup for Community Engagement Associate on phone and doors.
· Perform other duties as assigned.
Qualifications:
Our dynamic team of staff and volunteers works passionately for abused and neglected children in our community. Equal opportunity employer. No phone calls, please.
If this position describes you, please submit your resume AND COVER LETTER WITH SALARY REQUIREMENTS OR SALARY HISTORY. Candidates submitting a cover letter will be given priority review. Office hours are Monday - Friday, 8:30 a.m. - 5:00 p.m.
Job Type: Full-time
Pay: $23.00 - $25.00 per hour
Expected hours: 37.5 per week
Benefits:
Schedule:
Application Question(s):
Ability to Relocate:
Work Location: In person
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