Social Media Marketing and Communications Manager jobs in Lowell, MA

Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Social Media Manager
  • Acronis
  • Burlington, MA FULL_TIME
  • Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Social Media Manager who is ready to join us in creating a #CyberFit future and protecting the digital world!

    We are looking for a talented Social Media Manager to own our organic social media and influencer marketing efforts for global Acronis. In this role, you will help with advancing our strategy, engagement, growth, testing, and optimization. You will be responsible for representing our brand and building strong online communities, liaising with various team members inside and outside of the marketing function, providing regular reporting to senior leaders, and helping to translate social media activities into tangible business results by expanding our voice and reach.

    Ultimately, you will be responsible for ensuring that social media serves as a catalyst for our aggressive growth plans, Acronis 10 Cyber Protection Products, across our global profiles. You will be capable of managing internal stakeholders, setting expectations, and educating peers, as well as both developing strategies and rolling up your sleeves to implement them. This role is a member of the Digital Marketing Team, reporting to the Manager of Digital Media. You will be expected to have an excellent understanding of current best practices, as well as where the social media marketing industry is headed. You should be a persuasive communicator, evangelizing the value of Social Media amongst internal stakeholders, and helping regional teams understand the opportunities their local accounts provide.

    WHAT YOU'LL DO

    • Translate business efforts and focuses to create a robust strategy for Acronis global accounts, including balancing multiple priorities across different internal teams
    • Work with copywriters and designers to ensure content is informative and appealing
    • Advise local regional marketing team members on social media best practices by platform as needed
    • Ability to conduct in-depth content audits and analyze Acronis Social Media performance, identify issues, find root causes, and experiment with solutions to improve performance at scale. Communicate Social Media performance and initiative status to stakeholders in weekly business reporting.
    • Manage critical cross-functional relationships with developers, product marketing, performance marketers, content marketing, designers, SEOs, public relations, communications, and other teams in multiple regions to ensure alignment in global business messaging and branding
    • Demonstrate ability to map out a comprehensive social media marketing plan. Drive strategies that are proven by testing and metrics.
    • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
    • Monitor trends in social media tools, applications, channels, design and strategy.
    • Work with the Digital Media Team to grow our efforts and mature our current strategy in alignment with our business goals and direction
    • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns
    • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
    • Analyze key metrics and tweak strategy as needed
    • Compile reports for management showing results (ROI)
    • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

    WHAT YOU BRING

    • 5 years of social media strategy, post-development, and customer service across Facebook, Instagram, LinkedIn, Twitter, Reddit, and YouTube.
    • 5 years experience working in a technical, B2B environment
    • Comfort managing creative resources to develop content in support of social media strategies
    • Good understanding of social media KPIs beyond simple in platform engagement metrics
    • Strong reporting skills and metric-minded behavior
    • History of developing organic and paid social strategies that lead to strong follower and engagement growth across all platforms
    • Fluent in both verbal and written English
    • Experience with social community management and/or public relations preferred
    • Direct paid social media management and experience preferred
    • Understanding of common tools, such as Google Analytics, Hootsuite, BuzzSumo, GaggleAMP, Brand24, and other management and reporting tools.
    • Design experience, proficiency in Adobe Creative Suite
    • Deep understanding of B2B marketing, with Business Applications (SalesForce) a plus
    • Proven record of translating internal business language to consumer and business-facing external messaging
    • Possibility of business trips within the US and internationally

    WHO WE ARE

    Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

    Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.

    Our corporate culture is focused on making a positive impact on the lives of each employee and the communities in which we live. Mutual trust, respect, personal achievement, individual leadership, and a belief that we can contribute to the world every day are the cornerstones of the Acronis Team.

    Acronis is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

     

    #LI-CW1

  • 1 Month Ago

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Global Product Marketing Intern, Networking & Telecom - Hybrid
  • Ribbon Communications
  • Westford, MA INTERN
  • Ribbon Communications makes hardware and software for mission-critical data networks and for large-scale communications networks. Our solutions are deployed by enterprises, critical infrastructure pro...
  • 1 Day Ago

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Marketing Communications Specialist
  • Boston Semi Equipment LLC
  • Billerica, MA PART_TIME
  • About us:Boston Semi Equipment (BSE) is a worldwide test automation products and service company. Our automation products include gravity and pick-and place handlers capable of handling a wide range o...
  • 3 Days Ago

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Marketing Communications Specialist
  • JEANNE DARC CREDIT UNION
  • Lowell, MA OTHER
  • Job Details Job Location: Headquarters - Lowell, MA Position Type: Full Time Salary Range: $18.90 - $28.36 Hourly DescriptionJeanne D’Arc Credit Union offers competitive wages, excellent benefits, a p...
  • 12 Days Ago

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Communications Manager
  • COMSOL Inc.
  • Burlington, MA FULL_TIME
  • COMSOL, Inc. is seeking a full-time communications manager to join our Marketing department onsite in Burlington, MA. As a communications manager, you will be responsible for the implementation of goa...
  • 1 Month Ago

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District Manager
  • Media News Group
  • Chelmsford, MA FULL_TIME
  • Summary: The Lowell Sun is looking for a District Manager. As a District Manager, you will play a crucial role in leading and managing multiple branches within your assigned district. Your main respon...
  • 11 Days Ago

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0 Social Media Marketing and Communications Manager jobs found in Lowell, MA area

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Marketing & Communications Manager
  • TÜV SÜD
  • Wakefield, MA
  • TÜV SÜD America Inc., a global leader in testing, inspection, and certification, has an immediate opening for a Marketin...
  • 3/28/2024 12:00:00 AM

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Driver/Junk Removal
  • College Hunks Hauling Junk & Moving
  • Lowell, MA
  • Salary $17 - $23 an hour Job Type Full-time Job description College Hunks Hauling Junk & Moving is a rapidly growing Jun...
  • 3/28/2024 12:00:00 AM

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Personal Trainer
  • Fitness Together Andover
  • Lowell, MA
  • Job Description Job Description Fitness Together is not your typical gym, it’s a personalized, premium, one on one welln...
  • 3/28/2024 12:00:00 AM

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Product Marketing Associate
  • Natixis Investment Managers
  • Boston, MA
  • Description What you will do: Support monthly, quarterly, and annual product deliverables across affiliates. Prepare, up...
  • 3/27/2024 12:00:00 AM

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Entry Level Account Manager
  • Business Development Firm
  • Boston, MA
  • Job Description Job Description We are one of Boston's most respected companies united by a single goal: to exceed our c...
  • 3/26/2024 12:00:00 AM

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Digital Marketing Manager
  • Robert Half
  • Beverly, MA
  • Our Financial Services client is looking for a Digital Marketing & Communications Manager to join their growing team! Th...
  • 3/25/2024 12:00:00 AM

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Marketing Campaign Manager
  • The Hollister Group
  • Boston, MA
  • Marketing Campaign Manager One of our clients in the legal field is excited to partner with a Marketing Campaign Manager...
  • 3/25/2024 12:00:00 AM

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Program Manager
  • TSNE
  • Mattapan, MA
  • Overview: Mattapan Food and Fitness Coalition (MFFC) (mattapanfoodandfit.org)grew out of an effort to draw on the wonder...
  • 3/25/2024 12:00:00 AM

Lowell is a city in the U.S. Commonwealth of Massachusetts. Located in Middlesex County, Lowell (along with Cambridge) was a county seat until Massachusetts disbanded county government in 1999. With an estimated population of 109,945 in 2014, it is the fourth-largest city in Massachusetts, and the second-largest in the Boston metropolitan statistical area. The city is also part of a smaller Massachusetts statistical area called Greater Lowell, as well as New England's Merrimack Valley region. Incorporated in 1826 to serve as a mill town, Lowell was named after Francis Cabot Lowell, a local fi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Marketing and Communications Manager jobs
$116,873 to $152,878
Lowell, Massachusetts area prices
were up 1.6% from a year ago

Social Media Marketing and Communications Manager in Providence, RI
One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time.
February 05, 2020
Social Media Marketing and Communications Manager in Pascagoula, MS
Gen Z consistently cites YouTube as their go-to social media platform and students want to learn what it is like to attend an institution directly from their future peers.
January 25, 2020
Social Media Marketing and Communications Manager in Bakersfield, CA
The increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage.
January 21, 2020