Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Social Media Manager in the Beloit College Office of Communications and Marketing plays a key role in recruiting and retaining students by powerfully and persuasively positioning Beloit before prospective students and parents via the college's suite of social media channels. The manager creates compelling content including video and still images, helps manage content-creating student workers, and provides best practices/leadership to the social media efforts of campus departments.
The Social Media Manager also will also monitor social channels for content that could affect the college's reputation, and play a role in helping the college handle crises. Finally, the Social Media Manager will be savvy enough to manage the President's LinkedIn presence and use various platforms to elevate the college's reputation.
Our Mission: The Office of Communications and Marketing provides strategic leadership and creative services that directly advance the college's strategic enrollment outcomes, strengthen the college's national reputation and connect the campus community, prospective students, alumni, and namesake city with Beloit College.
Characteristic Duties and Responsibilities
Social Media Management
Credentials and Experience:
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