Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Habitat for Humanity of Greater Sacramento (HFHGS) provides local families with a springboard to secure, stable futures through affordable homeownership, home repairs, and neighborhood revitalization. Annually, Habitat serves over 10,000 individuals in Sacramento and Yolo County through build, repair, and community projects.
Your Impact
Reporting directly to the Director of Events and Initiatives, the Marketing and Social Media Coordinator is an integral part of implementing the marketing, communications, and graphic design plan for Habitat for Humanity of Greater Sacramento. This position is designed for a creative, energetic, curious, and outgoing individual who is a natural storyteller, loves all aspects of marketing and communications execution, and wants to use their skills to help make a difference in the lives of others. Team member must possess the ability to communicate with clarity and in a way that drives action - both verbally and in writing, adopting the Habitat voice. Additionally, the Marketing and Social Media Coordinator must have an eye for detail, be able to maintain balance in a fast-paced working environment and have a knack for maximizing time and resources. Most importantly, this team member must be passionate and knowledgeable about Habitat’s mission, vision, and values and enthusiastic about sharing that passion with others.
Primary Responsibilities
Social Media and Graphic Design (85%):
· Design all external and internal printed marketing collateral.
· Work with management on website content; responsible for all website updates.
· Create engaging, mission-driven daily content across social media and digital platforms and track all media platforms (social, print, television, etc.) for stories connected to our work.
· Participate in all communications related to special events, home builds, and organization-wide activities.
· Create digital and print fundraising and interdepartmental campaigns as needed.
· Format, edit and schedule monthly affiliate eblasts. Familiarity with Constant Contact a plus.
· Ensure external communications and collateral are on-brand as designated by Habitat for Humanity International and affiliate branding guidelines.
· Analyze communications and evaluate success of digital marketing efforts through post engagement and other analytical tools.
Communications, Marketing and Department Support (15%):
· Coordinate orders and purchasing of Habitat branded promotional items and wearables.
· Document and track all media related activity in CRM database.
· Support management with volunteer and paid photographers, videographers, designers, and creatives to produce additional communications assets.
· Event and additional administrative support for management as needed.
Skills and Attributes
· Bachelor’s degree in communications, Journalism, Marketing, or PR-related field preferred.
· Marketing agency experience a plus.
· Adobe Creative Suite proficiency required; (InDesign, Illustrator, Acrobat, Photoshop).
· Experience with WordPress, website design, and SEO.
· Must have experience using Instagram, Twitter, Facebook, LinkedIn, and YouTube in a business setting.
· Proficiency with Microsoft Office; experience with a CRM platform such as Blackbaud Raiser’s Edge.
· Comfortable working with and interviewing diverse members of the Habitat community with sensitivity and professionalism, including homeowners, volunteers, and supporters.
· Must be able to work under pressure and meet deadlines while maintaining a positive attitude.
Schedule
· Monday – Friday, 8:00a-4:30p with mornings, evenings, and weekends as necessary for special events.
Physical Requirements
· Must be able to do desk and computer work for extended periods of time.
· Must be able to work outdoors in various temperatures and weather during events and while capturing content at build sites or in the ReStore.
Licenses and/or Certificates
· Candidates must possess a valid California driver's license.
· CPR and First Aid certification will be required (at company expense if not already certified).
Job Type: Full-time
Pay: $25.00 - $28.00 per hour
Expected hours: 40 per week
Benefits:
Schedule:
Work Location: In person
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