Social Media Marketing and Communications Manager jobs in State College, PA

Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Manager, Marketing and Communications
  • Mount Nittany Health
  • Bellefonte, PA OTHER
  • Why Mount Nittany Health?

    At Mount Nittany Health, we provide high-quality patient care with a unique combination of the latest in clinical technology and compassionate medical professionals. We are committed to improving both the quality and availability of healthcare in our region and seek to hire only the best to support the communities we serve.

    Overview

    The Manager of Marketing & Communications is responsible for applying branding, marketing and communications best practices with regard to consumer behavior, traditional, digital and social media and messaging, brand architecture and market segmentation to drive Mount Nittany Health’s brand and marketing communications. The manager oversees and executes all aspects of marketing communications, including advertising, website development, and social media. The manager works very closely with Director, Brand & Community Engagement and the brand agency (if applicable), as well as with communications team members, medical staff leadership, health system colleagues, and external vendors to plan and execute strategic media, messaging and communications for the health system, the medical center and physician’s group practices. This position interfaces frequently with senior executives, senior medical staff, practice managers, and system leadership, as well as working closely with the Public Relations & Corporate Communications Strategist and the Community Engagement Manager to align messaging and communications across external audiences.

    Qualifications

    Education:

     

    1) Bachelor’s degree or equivalent combination of education and experience.2) Master’s degree preferred. 3) Preference will be given to graduates in Communications, Advertising, Marketing, Business or a related field.

     

    Experience:

     

    1) Five or more years’ experience in branding, marketing and communications for large organizations with formal brand structures. 2) Experience with annual strategic planning and budgeting. 3) Experience working in an agency and/or managing agencies and vendors for large and complex projects.4) Experience in writing for publication, executive communications.5) Healthcare experience preferred.

     

    Knowledge, Skills, Abilities:

    1) Knowledge of HIPPA compliance and ability to maintain confidentiality regarding all manner of topics including communications with the media and with administrative/management information regarding physicians, trustees, employees and patients.2) Strategic marketing planning skills, project management skills, and supervisory skills required.3) Proficiency in Microsoft Suite: Word; Excel; Power Point; collaboration tools such as Basecamp and project management tools such as Workfront. Proficiency Adobe Creative Suite desirable. 4) Develops proficiency in MNH operational technology platforms. 5) Excellent organizational and project management skills and the ability to manage numerous complex projects simultaneously working closely with agencies, freelancers and external vendors as well as delegating to internal team members. 6) Ability to work creatively, cooperatively and collaboratively with team members and all system departments and levels of the Health System, as well as the ability to work independently.7) Excellent command of English language; grammar, spelling, writing and editing skills. 8) Excellent communication skills and ability to respond pleasantly, positively and calmly. Must learn Health System environment in timely manner 9) Must display professional mannerism and appearance and conduct business in a professional and cordial manner that upholds the integrity and reputation of Mount Nittany Medical Center.10) Knowledge of human resource laws and regulations as they relate to the management of staff.

     

    License/Certification/Registration:

     

    1) Valid Driver’s license.

     

     

  • 22 Days Ago

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Marketing and Media Specialist
  • Glenn O. Hawbaker, Inc.
  • State College, PA FULL_TIME
  • Job Summary: The Marketing and Media Specialist designs and creates marketing and communications material to enhance the company's image and promote its brand with an emphasis on employee recruiting a...
  • 1 Month Ago

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Marketing & Communications Coordinator
  • Skills of Central PA
  • State College, PA FULL_TIME
  • DescriptionDo you want to work in the State College PA area? Do you want great benefits working for a non-profit organization?At Skills of Central PA, people are our priority! If you are searching for...
  • Just Posted

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Sales Manager
  • Shaner Social Sourcing
  • State College, PA FULL_TIME
  • The ideal candidate will have a minimum of three years of progressive sales experience, preferably in the hospitality field. Relative franchise experience preferred. The Sales Manager will be responsi...
  • 9 Days Ago

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IT Operations Manager
  • Shaner Social Sourcing
  • State College, PA FULL_TIME
  • IT Operations Manager - the IT operations manager will report directly to the CIO and assist with the day-to-day management of the department. We are looking for an experienced and motivated informati...
  • 9 Days Ago

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Task Force Operations Manager
  • Shaner Social Sourcing
  • State College, PA FULL_TIME
  • The Task Force Operations Manager will be responsible for the successful operation and administration of all departments in the hotel. The ideal candidate will have a combination of education, and tra...
  • 9 Days Ago

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0 Social Media Marketing and Communications Manager jobs found in State College, PA area

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Shift Supervisor (Full-Time)
  • AutoZone, Inc.
  • State College, PA
  • AutoZone's Full-Time Shift Supervisors assist the Store Manager with leading company initiatives and ensuring maximum pr...
  • 3/29/2024 12:00:00 AM

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Graphic Designer
  • Penn State University
  • University Park, PA
  • APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to W...
  • 3/29/2024 12:00:00 AM

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College of IST | Career Services Specialist
  • Penn State University
  • University Park, PA
  • APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to W...
  • 3/29/2024 12:00:00 AM

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Part- Time Leasing Consultant - The Maxxen
  • University Partners
  • State College, PA
  • JOB PURPOSE: Our student housing community in State College, PA is hiring for a Part-Time Leasing Consultant! Each Leasi...
  • 3/28/2024 12:00:00 AM

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Federal Work Study - Student Office Assistant - Office of Entrepreneurship and Commercialization - Part Time
  • Penn State University
  • University Park, PA
  • APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to W...
  • 3/28/2024 12:00:00 AM

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Part Time - Entrepreneur-in-Residence (EIR)
  • Penn State University
  • University Park, PA
  • APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to W...
  • 3/27/2024 12:00:00 AM

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Arboretum Events and Rentals Manager
  • Penn State University
  • University Park, PA
  • APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to W...
  • 3/27/2024 12:00:00 AM

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College of IST | Career Services Specialist
  • Pennsylvania State University
  • University Park, PA
  • APPLICATION INSTRUCTIONS: + CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to...
  • 3/27/2024 12:00:00 AM

State College is a home rule municipality in Centre County in the Commonwealth of Pennsylvania. It is the largest designated borough in Pennsylvania. It is the principal borough of the six municipalities that make up the State College area, the largest settlement in Centre County and one of the principal cities of the greater State College-DuBois Combined Statistical Area with a combined population of 236,577 as of the 2010 United States Census. In the 2010 census, the borough population was 42,034 with approximately 105,000 living in the borough plus the surrounding townships often referred ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Marketing and Communications Manager jobs
$99,207 to $129,769
State College, Pennsylvania area prices
were up 1.5% from a year ago

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One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time.
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The increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage.
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