Software Support Manager jobs in Lowell, MA

WHAT YOU WILL DO IN THIS ROLE:

• Develop and lead the managed file transfer GTM strategy working with cross-functional teams to monitor and achieve financial and market share objectives
• Develop and demonstrate a solid understanding of the products, market dynamics, market segments, personas, and competitive landscape to execute on an effective GTM strategy
• Drive the creation of outstanding content along with crisp messaging linked to a solid content strategy to enable Partner channel, Sales, and Demand Generation teams in campaign execution
• Support other GTM initiatives including channel program support, pricing, promotions, events, webinars, social, blogs, etc.
• Execute on enablement programs to support sales (including live training, pitch decks, playbooks, and battlecards)
• Drive expansion programs with the Demand Generation team including selecting target segments, crafting compelling messages and CTAs, and presenting on webinars
• Collaborate with product management to shape product roadmaps based on market requirements.
• Lead product launches and engage with key stakeholders for successful adoption.
• Be an overall champion and well-spoken communicator to represent the product line both internally and externally.

WHAT THE IDEAL CANDIDATE WILL NEED TO HAVE:

• Experience in B2B Product Marketing; extra consideration will be given for candidates with an understanding of IT, CISO and Compliance Officer persona challenges
• Experience with on-premise, subscription and SaaS products and understanding of unique business and marketing considerations (pricing, selling strategies, margins).
• Experience in how to craft the GTM strategy through persona-driven thinking that covers the buying journey, decision makers, champions, and influencer and how to tailor messaging and content to each.
• Understanding of the end-to-end GTM process to support all product launch activities
• Proven track record in creating effective GTM and new market strategies.
• Ability to analyze and dive deep into the market and competitive landscape to determine best market fit and how to achieve marketing goals.
• History of developing effective pitch decks, sales plays, and marketing messaging to support GTM activity
• Examples that showcase experience in crafting compelling sales materials and messaging.
• Experience acting as key subject matter expert with analysts, customers, partners and internal sales teams
• Strong writing and verbal communication skills with high comfort level speaking on webinars, conferences, and industry events
• Insatiable appetite to drive to business objectives
• Self-motivated, inquisitive about the market and emerging trends
• An ability to carefully listen to and act on customer feedback and key market indicators
• Familiarity with industry best practices for product marketing is a plus (e.g. Forrester Sirius Decisions, Pragmatic Marketing)
• Technical understanding of SSH/SSL, PowerShell, and compliance auditing and tracking requirements is a plus
• Understanding of direct and 2-tier distribution models a plus
• Bachelor's degree in IT, engineering, or tech-centric degrees ideal, MBA a plus

BENEFITS

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.