Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
The Account Executive is responsible for mid-scale projects and the day-to-day execution of the African American segment marketing activities while providing support to the Senior Directors on the agency’s largest telecom/Mobile account across DRTV, Brand and Digital campaigns for all segments.
IDEAL FIT AND ENVIRONMENT
Ideal candidate is a proactive problem solver with African-American cultural or marketing experience, a “can do” attitude, with both strategic and executional expertise who works well in a high-energy, fast-paced team environment. to develop powerful strategic marketing plans and campaigns concepts for TV/CTV, radio, and all digital platforms under a 360° campaign umbrella. Must love direct response marketing as much as brand work. Able to think and develop briefs/presentations with business acumen and cultural relevance, present ideas and solutions both internally and to the client, and be flexible to client requests. Being both a team player and self-starter are required. We are looking for the right fit, so the level can vary. This is not a 9 to 5 job, but definitely flexible.
ESSENTIAL DUTIES AND RESPONSIBILITIES
REQUIRED QUALIFICATIONS, SKILLS AND EXPERIENCE
BENEFITS
Comprehensive benefit packages, including medical/dental/vision, supplemental life insurance, short term disability, long term disability, company match 401(k)/Roth, paid vacation, paid maternity/paternity leave, flexible office and work-from-home schedule
This job description is not intended to be a complete listing of all the job duties required of this position, but to provide information on the general scope of the pos
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