Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Requisition ID # 154822
Job Category: Corporate Affairs / Communication
Job Level: Director/Chief
Business Unit: Customer & Comms
Work Type: Hybrid
Job Location: Oakland
Department Overview
The Marketing and Communications team at PG&E shapes how the company communicates with the 16 million people it serves in Northern and Central California. We keep customers informed about PG&E’s progress in delivering safe, reliable energy at the lowest cost possible. We explain how PG&E is harnessing innovation to achieve it and the State of California’s bold climate goals. This team also drives marketing efforts to encourage customer participation in programs that promote energy efficiency, provide income-qualified bill discounts, and advance the electrification of transportation, homes and industries.
Position Summary
Reporting to the Chief Marketing and Communications Officer, this position provides a unique opportunity to guide the company’s brand strategy. We aim to recapture hearts and minds by showing the world how PG&E has changed in ways that matter to our customers. This leader will design a multi-year journey to rebuild trust in the safety and reliability of PG&E’s energy system and in the company and its leaders. They will also build confidence that PG&E is ready to lead and support its customers through the transition to clean, sustainable energy.
The role requires exceptional leadership and operational management skills. You must be innovative, proactive and passionate about both PG&E customers and the brand. You must be hands-on with a passion for diving into data, a master of budget management, and able to lead various agencies to deliver breakthrough outcomes as part of your extended team. You will be held to the delivery of key brand performance indicators and managing performance through a data-driven Lean operating process.
You will be successful through engaging, inspiring, and galvanizing the organization around the brand position and strategies so that others are clear in bringing them to life in their areas of functional expertise. This will require coordination with various internal departments and teams to execute the brand integration plan. This role is also responsible for driving and maintaining public safety awareness through an annual, multi-channel campaign focused on gas and electric safety.
The ideal candidate will have extensive prior experience in brand management and advertising, in developing strategic plans, and managing multiple cross-functional projects concurrently. In addition, having enthusiasm that inspires others and diplomatic persuasive skills are pluses.
This position is hybrid, working from your remote office and your assigned work location based on business need. The assigned work location will be within the PG&E Service Territory.
PG&E is providing the salary range that the company in good faith believes it might pay for this position at the time of the job posting. This compensation range is specific to the locality of the job. The actual salary paid to an individual will be based on multiple factors, including, but not limited to, specific skills, education, licenses or certifications, experience, market value, geographic location, and internal equity. Although we estimate the successful candidate hired into this role will be placed towards the middle or entry point of the range, the decision will be made on a case-by-case basis related to these factors.
A reasonable salary range is:
Bay Area Minimum: $170,000
Bay Area Maximum: $290,000
Reporting Relationship
Reports into the VP, Chief Communications & Marketing Officer.
Job Responsibilities
Brand Advertising
Brand Strategy/Management
Emergency Operations Support
Leadership Qualities
PG&E expects its leaders to conduct themselves with the highest ethics and integrity and to embody specific leadership qualities.
Strategic Mindset
A Leader in the Community and Industry
Demonstrates Safety Leadership
Influences and Inspires
Optimizes Team Performance
Values Diversity and Creates Inclusion
Fiscally Responsible
Leads Ethically and in a Compliant Manner
Provides a High Level of Customer Service
Background Qualifications
Minimum
Desired
Clear All
0 Top Advertising Executive jobs found in Oakland, CA area