Top Advertising Executive jobs in Racine, WI

You will take the lead in crafting and executing dynamic advertising and publicity campaigns to enhance American Place Casino’s brand visibility. 

Essential Job Functions: 

• Develop and implement comprehensive advertising and publicity strategies that align with the casino's goals and enhance brand awareness
• Responsible for media buying, positioning, and tracking for all property advertising including television, radio, print, outdoor, digital signage
• Manage website, in-house signage, print
• Lead the development and implementation of social media strategies, fostering a vibrant online community and driving engagement across various platform
• Utilize your sales expertise to secure advertising partnerships, sponsorship deals, and other revenue-generating opportunities.
• Negotiate and finalize contracts with external vendors, partners, and media outlets, ensuring favorable terms for us.
• Develop and manage public relations with local media, TV, radio, and news personnel
• Write press releases, editorial, and copy for various communication channels

EDUCATION and/or EXPERIENCE:

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Minimum of 3 years of experience in web design, media planning, and social media management

PREFERRED:

CERTIFICATES, LICENSES, AND REGISTRATIONS: 

Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.

KNOWLEDGE/SKILLS/ABILITIES:

• Proficiency in web design tools and languages to create visually appealing and user-friendly online platforms
• Experience in leveraging social media platforms for community building and brand promotion
• Demonstrated experience in planning, buying, and optimizing media campaigns across various channels
• Strong organizational and multitasking skills with attention to detail.
• Excellent negotiation skills, ensuring favorable terms and mutually beneficial agreements in advertising contract
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.