Top Business Analytics Executive leads and oversees the business analytics function to provide data-driven insights related to business performance used to advise and develop strategies for operational improvements and future business initiatives. Utilizes KPIs, business performance data, industry trends, competitor intelligence, and customer information to develop analytical tools, reports, and models across the organization to inform and support decision-making. Being a Top Business Analytics Executive consults with stakeholders to understand the business model, objectives, issues, and challenges that analytics can support. Develops standards and collection processes to support robust analytics and reporting data pipelines. Additionally, Top Business Analytics Executive builds teams with statistical methods, modeling, analytical methodologies, and data analysis skills to support the business. Typically requires a master's degree in finance, statistics or a quantitative field. Typically reports to top management. The Top Business Analytics Executive manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Top Business Analytics Executive typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WSFA:
For nearly 70 years, WSFA 12 News has been the dominant television and digital media station in Montgomery, Alabama. WSFA 12 News serves a 15-county DMA and is central and south Alabama's most trusted source for news, weather and sports information on-air and online.
Job Summary/Description:
WSFA 12 News in Montgomery, AL has an immediate opening for a Business Development Account Executive to join our team of integrated marketing/advertising professionals. Through the use of effective research, marketing, and advertising, we help our clients find and keep their very best customers. Our goal is to grow our already commanding share of the local broadcast and digital revenue market. If you have media sales experience or a background/ education in Business, and see yourself as a high-energy creative individual who likes working with people, this could be your opportunity. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit.
Duties/Responsibilities will include (but not be limited to):
- Research opportunities in your market, generate or follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue
- Own the full sales cycle from prospect to close and meet new business revenue and budget goals
- Be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships
- Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly
- Design, write, and present marketing presentations
- Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth
- Manage your book of business using multiple CRM and client management tools and software
- Communicate and collaborate effectively internally across all WSFA departments and support staff
Qualifications/Requirements:
- 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
- Effective prospecting and proven revenue pipeline-building skills
- Ability to think critically and design solutions for complex problems
- Ability to successfully manage ambiguity and unexpected change
- Be teachable and open to best practices and feedback as a means of continuous improvement
- Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges
- Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives
- Must meet the Gray Television driving requirements and have a valid driver's license
Are you energetic, positive, and goal-oriented? Please join our team, send your cover letter and resume, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
WSFA-TV/Gray Television Group, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.
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