Top Division Marketing Executive develops and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Division Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Division Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to senior management. The Top Division Marketing Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Top Division Marketing Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)
CELIC Account Executive/Marketing Representative Objective
To select, contract, and train independent agencies, Insurance Marketing Organizations (IMOs), and funeral homes to support and achieve CELIC Final Expense life insurance production objectives and profitable operations. To assist distribution channels in managing and maintaining profitable books of business.
CELIC Account Executive/Marketing Representative Responsibilities
Attain profitable production from appointed independent agents and funeral homes. Call upon agents and funeral home directors to appoint, train, and familiarize them with CELIC Final Expense product.
Meet new and renewal premium objectives as established by the Vice President of Sales and Marketing. Establish and maintain programs to provide growth of profitable business.
Recruit new independent agencies, IMOs, and funeral homes in CELIC operating territory. Develop and manage these relationships.
CELIC Account Executive/Marketing Representative Qualifications
Required
Bachelor’s degree required, or Sales or Marketing work experience may be considered.
A minimum five years of experience in the life insurance or funeral home industry.
Must be current and fully licensed to sell life insurance. Professional designations such as CLU or ChFC, preferred, or currently pursuing. Communication and interpersonal skills required.
Note: Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.
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