Top E-commerce Executive develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being a Top E-commerce Executive identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, Top E-commerce Executive prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to top management. The Top E-commerce Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Top E-commerce Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Title: Ecommerce / Web & Digital Specialist
Reports to: Ecommerce Manager
Full-Time Position
New Ecommerce / Web & Digital Specialist opportunity now available with 80 year old family owned & operated, National Animal Health Products Distributor (Offering 11,000 Animal Health Products from 475 Vendors), Online Ecommerce Retailer; and Direct Mail Catalog Marketer – Apply Now.
This newly created Ecommerce / Web & Digital Specialist will be responsible for executing ecommerce activities required to meet/exceed the company’s financial and corporate goals & sales, branding, and customer engagement objectives. Working closely with the Ecommerce Manager and Marketing Team, you will utilize web analytics and data to interpret and uncover insights that define opportunities in traffic generation, page conversions, sales funnel improvements, user experience improvements, site performance optimization and lead generation. You will execute and optimize ecommerce marketing campaigns across ecommerce websites, email, display advertising, and PPC through collaboration with the Marketing and Sales Teams, as well as through your own independent and proactive development. Great advancement opportunities as the ecommerce sites and needs grow and evolve.
Responsibilities:
§ Assist in developing and executing e-commerce marketing efforts, communications, content management, and online lead generation strategies utilizing website performance insights and best practices
§ Continuously optimize online sales and profits by uncovering insights on merchandising, email segmentation, UX, traffic, site performance, and conversion rate opportunities, and implementing action plans that address each opportunity
§ Writing and developing compelling marketing copy/content for email messages, websites, landing pages and industry blogs, including “Call To Action” (CTA) that will help drive online sales and activity and engage prospects and customers
§ Optimize website pages for organic search and conversions by using SEO-optimized copy, link-building strategies, content marketing, insights from Google Search Console, and A/B Split Testing
§ Collaboration with Ecommerce Manager and Team to enhance UX across all sites using insights from analytics programs
§ Utilize web analytics to communicate KPIs, report on effectiveness of ecommerce activities and campaigns, and communicate opportunities and trends
§ Assist in optimizing online advertising (PPC, Google Shopping, etc.) within budget to achieve traffic and conversion goals
§ Stay abreast of latest trends and best practices, evaluate emerging technologies, and recommend site enhancements to drive sales and profits
§ Collaborate with the Marketing Team and other corporate teams including IT, Operations, Sales and Purchasing, to maximize sales, profits and traffic of ecommerce websites
§ Collaborate with Web Platform Company to help execute ecommerce strategies on-time, on-point, and on-budget, according to corporate goals
§ Stay informed/analyze and report latest trends and competitive ecommerce animal health industry websites to continue to improve and grow our ecommerce websites successes
§ Additional responsibilities as needed and deemed appropriate
Qualifications:
Job Type: Full-time
Benefits:
Schedule:
Application Question(s):
Work Location: In person
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0 Top E-commerce Executive jobs found in Canton, OH area