Top E-commerce Executive develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being a Top E-commerce Executive identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, Top E-commerce Executive prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to top management. The Top E-commerce Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Top E-commerce Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)
As the E-commerce Manager, you'll be responsible for developing and executing marketing campaigns across various digital platforms including Shopify, Instagram, and Facebook. You'll collaborate closely with our buyers to implement effective group sales strategies with key vendors and stakeholders. Additionally, you'll analyze online sales and group sales performance to ensure we meet our budget objectives.
You'll oversee the day-to-day operations of our Shopify stores, managing tasks such as product uploads and inventory management. Your role will involve ensuring that our websites are constantly updated with the latest products, pricing, and promotions. You'll work to enhance the user interface and shopping experience to drive increased conversions. Collaborating with our Social Media Coordinator, you'll capitalize on posts and direct message sales. Furthermore, you'll develop sales collateral and promotions tailored to various client segments.
Utilizing Shopify analytics, you'll closely monitor trends and optimize ad campaigns to maximize results. By analyzing website traffic and customer behavior, you'll provide valuable insights and recommend effective marketing strategies. Continuously refining campaigns to improve click-through rates and ROI will be a key focus.
We're seeking candidates with 3 years of E-commerce experience, preferably in apparel and accessories, along with a Bachelor's degree in marketing, business, or related fields. Strong organizational and time management skills are essential, along with excellent written and verbal communication abilities. Basic proficiency in photo and video editing is required, and you should be comfortable working collaboratively in a fast-paced environment.
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