Top Marketing Executive designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Digital Marketing Specialist – East Shore Marketing
Position Scope:
The Digital Marketing Specialist works to drive client business goals through earned, owned, and paid media channels with creative writing, photo, video, and graphic design.
Core Responsibilities:
Core Competencies:
Education:
Bachelor’s degree in digital marketing, advertising, or related field. Previous experience in marketing communications and digital marketing strongly preferred.
East Shore Marketing is an award-winning advertising/marketing firm located in Ithaca, NY. We have long-established relationships with a diverse client base for whom our work produces strong business results.
We are committed to the professional growth of our team and promote from within. Our many service offerings include media planning and buying, social media content management, SEM, Google grant management, website design/optimization, influencer marketing, video/audio production and more.
East Shore Marketing is an equal opportunity employer and a proud NYS minority and woman-owned business enterprise (MWBE). We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin and will be evaluated based on merit.
Job Type: Full-time
Pay: From $50,000.00 per year
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Education:
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Work Location: In person
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