Top Marketing Executive jobs in Lansing, MI

Top Marketing Executive designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

Recently Added Top Marketing Executive jobs

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Digital Marketing Specialist
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: DIGITAL MEDIA SPECIALIST
    Compensation: $40,000-$45,000
    FSLA/Position Type: Exempt (Full time)
    Reports To: Media Manager
    • Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
    Position Description:
    The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.
    Essential Responsibilities & Duties:
    • Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
    • Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
    • Work with the development team to strategize and recommend best practices and user-flow strategies.
    • Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
    • Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
    • Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
    • Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
    • Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
    • Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
    • Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
    Essential Skills Necessary:
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Strong analytical skills and data-driven thinking
    • Demonstrable experience thriving in a fast-paced, deadline-oriented environment
    • Public speaking and presentation experience preferred
    • Broad interest in marketing and advertising
    • Willingness to take initiative and work hard
    • Ability to work successfully with diverse teammates and people with different work styles
    • Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
    Education & Professional Experience:
    • Bachelor’s degree in marketing or a related field
    • Strong written and verbal communication skills
    • Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
    • Working knowledge in setting up and optimizing Google Ads campaigns
    • Working knowledge in social media ad campaigns for business pages
    About Güd Marketing
    Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
    Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
    Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply
    Güd Marketing Equal Employment Opportunity (EEO) Statement:
    Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.
  • 1 Month Ago
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Sales and Marketing Representative
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • 1 Month Ago
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Entry Level Marketing Assistant
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • 1 Month Ago
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Sales and Marketing Representative - Entry Level
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • 1 Month Ago
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C
Top Prior---Business Analyst
  • Conflux Systems Inc
  • Lansing, MI FULL_TIME
  • Job DetailsClient : State of MI129191 - Business Analyst 3 - Cyber SecurityTitle - Business Analyst 3 Cyber SecurityLocation Dimondale, MI (Look for only local candidates & 1St round of interview is F...
  • 1 Day Ago
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P
Marketing
  • Paul Davis Restoration of Mid Michigan
  • Lansing, MI FULL_TIME
  • Full job description BASIC FUNCTIONS: Promote company mission statement, vision and values in a professional and creative fashion and identification of potential clients to increase market share, sale...
  • 15 Days Ago
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0 Top Marketing Executive jobs found in Lansing, MI area

About Lansing, Michigan

Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state. The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Top Marketing Executive jobs
$300,349 to $430,734
Lansing, Michigan area prices
were up 1.3% from a year ago
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What does a Top Marketing Executive do?

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