Top Marketing Executive designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
***This is a safety-sensitive position***
We will begin setting up interviews for this position the week of 5/13
JOB SUMMARY:
The Marketing and Brand Manager – Flypaper, (MBM), is accountable for the execution of a complete marketing plan for all Flypaper Agencies. The MBM will build and develop sound working relationships with all Flypaper Agency Managers, The Flypaper Leadership Team, local newspaper leadership, and key WEHCO Corporate team members. While a list of necessary functions and tasks is listed below, the MBM needs to be a creative thinker, always looking for new and cost-effective way to increase Flypaper’s visibility, inbound leads, and brand recognition.
JOB DUTIES AND RESPONSIBILITIES
ESSENTIAL FUNCTIONS:
Digital Advertising for the Agency
Inbound Lead Generation
· Content development
· Utilization of the HubSpot Marketing Hub for both outreach and communication with our current client base.
· Email marketing – Write, design, and manage email marketing campaigns targeted to both prospects and current clients
· Management of internal WEHCO print ads in newspapers, magazines, etc. and digital display ads for Flypaper on company-owned websites
· SEM management and reporting – Partner with the Operations Team to efficiently manage Flypaper’s SEM efforts with an eye towards increased lead conversion. Provide monthly readouts to senior leadership on SEM performance.
· SEO for the Flypaper Web site – Partner with the operations team in an effort to constantly improve relevancy for key searches and improved page position. Provide monthly readouts to senior leadership.
· List development and management
· Reporting and tracking of all inbound leads, measuring source effectiveness, ROI, close rate, etc.)
Agency Outreach
Agency Summit
Administration
ADDITIONAL DUTIES:
Other duties as assigned
EDUCATION:
Bachelor’s degree in marketing or related field
EXPERIENCE:
Three years of marketing experience; internet/digital marketing preferred.
KNOWLEDGE, SKILLS, AND ABILITIES:
Strong leadership abilities
Ability to assist with developing team members consistent in all job functions
Superior internet/digital product knowledge and personal selling skills.
Strong Microsoft Office skills including Powerpoint, Excel, and Word
Good organization and communication skills are required (verbal and written).
Ability to share a vision and gain buy-in (build loyalty).
A performance-oriented leader with sound ability to manage a team to daily outcomes.
Ability to achieve goals through the team.
Local market analytics and a solid set of computer skills are needed.
Must be able to identify and diagnose issues to ensure achievement of goals.
Develops a work environment that motivates and maintains a high level of employee performance and morale.
Hold team members accountable to performance metrics and acts quickly when performance issues arise
TRANSPORTATION:
Must possess or be able to obtain a valid Driver’s License.
Driving records must meet the requirements set in the “Personal Vehicles Used for Company Business” policy.
Must provide own immediate, dependable transportation (mileage reimbursable).
Must provide the company with proof of insurance.
*This is a safety-sensitive position*
Job Type: Full-time
Pay: $40,000.00 - $60,000.00 per year
Benefits:
Schedule:
Education:
Experience:
Work Location: Multiple locations
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