Top Marketing Executive designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
REPORTS TO: Beth Geier, Vice President
This marketing specialist position is responsible for supporting the client service team and agency new business growth in a variety of ways from assisting with the management of projects and preparing proposals to prospecting potential new business contacts. These activities will be done in collaboration with our existing account management teams. Plans and proposals will be prepared through careful market research and data interpretation. Information and insight regarding the evaluation of demographics, industry markets and competition, pricing, and campaign effectiveness will deliver ROI through measured performance and effective marketing decision-making.
General office support will be another duty of this position.
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