Top Mortgage Marketing Executive leads and directs an institutions residential loan business, including residential mortgage origination, underwriting, marketing, warehousing, shipping, and secondary market operations. Oversees all marketing plans to ensure goals are met. Being a Top Mortgage Marketing Executive designs strategies for projects to remain on time and within budget. Requires a bachelor's degree. Additionally, Top Mortgage Marketing Executive typically reports to top management. The Top Mortgage Marketing Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Mortgage Marketing Executive typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
Content Creation: Creating compelling marketing content, including blog posts, articles, whitepapers, videos, infographics, and social media posts, to educate and engage target audiences about drone technology and its applications.
Online advertisement: Create ad campaigns to target different geographical regions. Decide on the best way to spend the marketing budget. Perform analysis on ads effectiveness
Digital Marketing: Utilizing digital marketing channels such as websites, social media, email campaigns, search engine optimization (SEO), and online advertising to reach and attract potential customers interested in drones.
Building, handling and managing company's social media accounts. Creating content for website and social media accounts including graphics, blogs or videos. Perform analysis of post effectiveness
Branding and Positioning: Developing and maintaining the brand identity, image, and reputation of drone products or services. Creating brand awareness, differentiation, and recognition in the market.
Lead Generation: Implementing lead generation strategies to attract prospects and generate qualified leads for drone sales teams. Using lead nurturing tactics to convert leads into customers through targeted marketing efforts.
Coordinate photographer/videographer process to develop content. Decide on media content. Conduct briefs to outline product marketing angles. Manage contractors for website. Send out press release
Collaboration: Collaborating with development teams, sales teams, partners, and external agencies to align marketing strategies with business goals, product launches, and promotional activities.
Analytics and Reporting: Monitoring and analyzing marketing metrics, campaign performance, website traffic, lead conversion rates, and ROI. Using data insights to optimize marketing strategies, improve campaign effectiveness, and drive business results.
Continuous Learning: Staying updated with industry developments, technological advancements, and marketing trends related to drones. Participating in training, workshops, and industry events to enhance knowledge and skills in drone marketing.
Job Type: Full-time
Salary: $15,000,000.00 - $17,000,000.00 per month
Benefits:
Schedule:
Work Location: In person
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0 Top Mortgage Marketing Executive jobs found in Mcallen, TX area