Top Public Relations Executive plans and directs all aspects of an organization's public relations policies, objectives, and initiatives. Ensures that all external communications result in positive public relations. Being a Top Public Relations Executive maintains public good will towards the organization. Requires a bachelor's degree. Additionally, Top Public Relations Executive demonstrates expertise in a variety of the field's concepts, practices, and procedures. Typically reports to top management. The Top Public Relations Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Public Relations Executive typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
Strategic Goals:
· To develop and execute a comprehensive marketing and communications strategy.
· To communicate LCDA’s mission, achievements, and activities to the public.
· To support the entire LCDA team in accomplishing organizational goals.
Essential Functions:
· Develop annual marketing plan.
· Develop and manage a marketing budget relative to the implementation of the marketing strategy and annual plan.
· Collect, interpret, and analyze industry, market and community data to identify and respond to trends and potential issues.
· Create new, enhanced industrial marketing and recruitment materials for all Authority properties.
· Create comprehensive presentations for prospects, tradeshows, Authority Board, and public meetings.
· Develop promotional concepts for prospects, site selectors, project managers.
· Identify promotional gifts and maintain inventory for prospects, visitors, or events.
· Update and monitor the Authority’s website to increase visibility and utilization.
· Prepare advertising materials for digital and print publications.
· Monitor and update community data for outside agency databases.
· Maintain contact database for site selection consultants, project managers, and brokers.
· Plan and implement a semiannual Industry Appreciation Reception and activities for Manufacturer’s Week observance and develop other meaningful promotional opportunities to meet goals and achieve the Authority’s mission.
· Submit applications for Industry Award Programs.
· Maximize and manage social media for the Authority, i.e., Facebook, Twitter, Instagram, LinkedIn.
· Prepare quarterly newsletters and annual or semiannual reports highlighting the Authority’s achievements, programs, and industries.
· Draft press releases and pitch stories highlighting the assets and advantages of business location in Liberty County to local, state, and national business news sources.
· Coordinate announcements, groundbreakings, ribbon cuttings, or other events as necessary to include invitations, talking points, Audio/Visual, signage, décor, etc.
· Partner with other local agencies to promote Liberty County.
· Support site visits and prospect meetings in whatever way necessary.
Qualifications:
· Minimum 5 years of professional marketing and public relations experience required.
· Economic development experience preferred.
· Excellent verbal and written communication skills required.
· Website management experience required.
· Adobe Creative Suite experience preferred.
· Salesforce experience preferred.
· Bachelor’s degree in a related field.
Equal Opportunity Employer
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
Schedule:
Work Location: In person
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