Top Retail Banking Product Executive jobs in Wilmington, DE

Top Retail Banking Product Executive plans and directs all aspects of retail banking product development and implementation. Responsible for the overall design and marketing of products that are competitive and profitable. Being a Top Retail Banking Product Executive researches new trends and studies competitors offerings. Reviews existing products and develops enhancements. Additionally, Top Retail Banking Product Executive recommends an overall strategy for all retail products as well as for each product line. May require an advanced degree. Typically reports to top management. The Top Retail Banking Product Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Retail Banking Product Executive typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)

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SVP Head of Retail to Cards Marketing (Hybrid)
  • Hispanic Technology Executive Council
  • Wilmington, DE FULL_TIME
  • The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi's Personal Bank - Branded Cards and Lending, Retail Bank and Mortgage, Wealth and Citi Retail Services. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi - increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. The organization develops the strategies and plans that deliver sizable revenue, deposits and sales with substantial budget and headcount.

    The Retail ECM Marketing - Head of Retail to Cards Marketing (SVP) is responsible for leading the marketing strategy and execution for Retail-to-Cards acquisition programs and supports Investment-to-Cards Wealth initiatives including CitiGold, Citi Self Invest and CPWM. This role will develop, defend and execute a detailed and robust omnichannel Marketing plan to create new and innovative ways to deliver incremental deposits and expense efficiencies. This role will further ensure a coordinated set of metrics to determine program effectiveness and maintain a tight lens on controls and budget.

    Responsibilities

    • Develop omnichannel Marketing Plan targeting Retail-to-Cards customers with Retail deposit products
    • Work with Analytics to determine optimal targeting and contact strategy to continue to optimize existing programs
    • Develop a test and learn agenda for ongoing program enhancements
    • Create a focus on performance marketing to ensure comprehensive understanding of campaign results and identify program optimization
    • Identify new opportunities with the Retail-to-Cars programs tied to the evolution of Retail marketing
    • Lead, manage and develop a team of 3 VP Program Managers
    • Foster a strong control environment within cross-sell, adhere to established operating procedures and lead Issues Resolution as they arise.
    • Manage the Retail relationship with American Airlines by representing Marketing in contract renewal negotiations and drive the marketing discussions and planning pre and post consummation.
    • Serve as the day-to-day contact for the Citi American Airlines team and for senior card partners

    Qualifications

    • Bachelor's degree in marketing, business, or a related field
    • 8 years of experience developing and executing marketing campaigns and proven experience developing marketing strategies
    • Ability to manage and lead cross-functional teams in Business Units, Analytics, Marketing Executions and Controls
    • Experienced people manager
    • Excellent communication and interpersonal skills and demonstrated ability to build relationships across a wide group of stakeholders (including with an external partner)
    • Experience managing external marketing agencies

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    Job Family Group:

    Marketing

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    Job Family:

    Marketing Program Management

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    Time Type:

    Full time

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    Primary Location:

    Wilmington Delaware United States

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    Primary Location Salary Range:

    $139,690.00 - $209,530.00

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    Citi is an equal opportunity and affirmative action employer.

    Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .

    View the "EEO is the Law" poster. View the EEO is the Law Supplement.

    View the .

    View the Pay Transparency Posting

     

  • 13 Days Ago

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Global Infrastructure & Platforms Product Owner - VP (C13)(Hybrid)
  • Hispanic Technology Executive Council
  • Castle, DE FULL_TIME
  • Seeking an Agile Product Owner to serve as the Project Lead. Applicant should be a strategic professional who stays abreast of developments within own field and contributes to directional strategy for...
  • 1 Month Ago

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Merchandising & Product Demonstration Specialist
  • SAS Retail
  • Wilmington, DE FULL_TIME
  • Join our dynamic team as a Merchandising & Product Demonstration Specialist! In this multifaceted role, you'll excel in merchandising, sales, and product demonstrations. We seek a candidate adept at f...
  • 3 Days Ago

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Merchandising & Product Demonstration Specialist
  • SAS Retail
  • Dover, DE FULL_TIME
  • Join our dynamic team as a Merchandising & Product Demonstration Specialist! In this multifaceted role, you'll excel in merchandising, sales, and product demonstrations. We seek a candidate adept at f...
  • 3 Days Ago

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Merchandising & Product Demonstration Specialist
  • SAS Retail
  • Millsboro, DE FULL_TIME
  • Join our dynamic team as a Merchandising & Product Demonstration Specialist! In this multifaceted role, you'll excel in merchandising, sales, and product demonstrations. We seek a candidate adept at f...
  • 4 Days Ago

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Merchandising & Product Demonstration Specialist - Bilingual
  • SAS Retail
  • Newark, DE FULL_TIME
  • Join our dynamic team as a Merchandising & Product Demonstration Specialist! In this multifaceted role, you'll excel in merchandising, sales, and product demonstrations. We seek a candidate adept at f...
  • 2 Days Ago

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0 Top Retail Banking Product Executive jobs found in Wilmington, DE area

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Customer Support Specialist - Work From Home>
  • Zip
  • Wilmington, DE
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • New Castle, DE
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • Newark, DE
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • Bear, DE
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • Chester, PA
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • Media, PA
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • West Chester, PA
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

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Customer Support Specialist - Work From Home>
  • Zip
  • Springfield, PA
  • [Customer Service / Fully Remote] - Anywhere in U.S. / Up to $75K per year / Full health, vision & dental / Apple equipm...
  • 3/14/2024 12:00:00 AM

According to the United States Census Bureau, the city has a total area of 17.0 square miles (44 km2). Of that, 10.9 square miles (28 km2) is land and 6.2 square miles (16 km2) is water. The total area is 36.25% water. The city sits at the confluence of the Christina River and the Delaware River, about 33 miles (53 km) southwest of Philadelphia. Wilmington Train Station, one of the southernmost stops on Philadelphia's SEPTA rail transportation system, is also served by Northeast Corridor Amtrak passenger trains. Wilmington is served by I-95 and I-495 within city limits. In addition, the twin-s...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Top Retail Banking Product Executive jobs
$174,600 to $271,470
Wilmington, Delaware area prices
were up 1.0% from a year ago