Top Sales and Marketing Executive plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Being a Top Sales and Marketing Executive establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Additionally, Top Sales and Marketing Executive requires a bachelor's degree. Typically reports to top management. The Top Sales and Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
The Marketing Executive will be responsible for creating and implementing marketing strategies to promote the center's services and products. The Marketing Executive will work closely with the Center's management team to develop and execute marketing plans that align with the Center's business goals and objectives.
Key Responsibilities:
● Develop and implement a comprehensive marketing plan to increase the Center's visibility and reach within the local community.
● Identify and cultivate relationships with local wound care and home health providers to generate referrals and promote the Center's services.
● Develop and distribute marketing materials, including brochures, flyers, and newsletters, to targeted audiences.
● Coordinate and participate in community events, such as health fairs and conferences, to promote the Center's services and products.
● Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed to ensure maximum ROI.
● Collaborate with the Center's management team to identify new market opportunities and develop marketing strategies to capitalize on them.
Experience:
● Minimum of 3-5 years of experience in marketing in the healthcare industry
● Experience with marketing analytics, market research, and customer segmentation
Skills:
● Excellent communication and interpersonal skills
● Strong project management skills and ability to prioritize tasks effectively
● Ability to develop and execute successful marketing campaigns
● Experience with graphic design and marketing software, such as Adobe Creative Suite and marketing automation tools
● Analytical and data-driven mindset, with the ability to measure and analyze campaign results to optimize ROI
Other Requirements:
● Ability to work collaboratively with cross-functional teams, including operations and providers
● Flexibility and adaptability to changing priorities and timelines
● Positive attitude and ability to work independently
● Strong attention to detail and accuracy in work.
About Compensation and Benefits -
The salary for this position will be determined based on the candidate's level of experience, the specific skills and knowledge required for the role, and market standards for similar positions in the industry and geographic location.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
Schedule:
Application Question(s):
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Work Location: In person
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